Own the planning and execution of joint go-to-market programs with strategic alliance partners, aligned to shared business objectives and target audiences
Translate alliance strategy into integrated co-marketing plans, campaigns, and launches that clearly position joint solutions and use cases
Partner closely with Alliance Management and Industry Marketing to align messaging, positioning, and industry-specific value propositions
Plan and execute co-branded campaigns, promotions, and launches aligned to strategic cloud alliances and marketplaces
Develop and scale marketing motions across cloud marketplaces (e.g., AWS Marketplace), including co-sell, referral, and marketplace-driven demand programs
Serve as the primary marketing point of contact for assigned alliance partners, managing joint planning, execution, timelines, and approvals
Coordinate cross-functionally with partner marketing teams, demand generation, and sales to ensure effective execution and field readiness
Ensure consistency and brand alignment across all joint marketing assets and programs
Track, analyze, and report on program performance, including engagement, pipeline contribution, and sourced opportunities
Use performance insights to optimize GTM programs and continuously improve alliance marketing effectiveness
Contribute to partner planning, quarterly reviews, and the evolution of alliance marketing best practices and processes

Requirements

5+ years of experience in Alliance or Platform & Marketplace marketing, preferably in SaaS or technology environments
Proven experience executing joint go-to-market and co-marketing programs with strategic partners
Comfort working with large, complex partner organizations and their marketing and sales teams
Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously
Experience connecting marketing programs to pipeline and revenue outcomes using data and performance metrics
Excellent written and verbal communication skills
Ability to operate effectively in a cross-functional, matrixed organization
Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience
Willingness to travel up to 25%

Benefits

Health and financial benefits
Time away and everyday wellness

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go-to-market programsco-marketing planscampaign executionmarketing performance analysispipeline contributiondata metricsSaaS marketingcloud marketplacesdemand generationproject management

Soft Skills

communication skillscross-functional collaborationstakeholder managementorganizational skillsstrategic thinkinganalytical skillsteam coordinationproblem-solvingadaptabilityrelationship management

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessrelated field degreemarketing certificationsproject management certificationsSaaS certificationsdigital marketing certificationsdata analysis certificationscommunication certificationsalliance management certifications