Manage ongoing relationships with lead aggregators, conducting biweekly and monthly performance review meetings with each partner.
Monitor lead quality, volume, conversion rates, and cost-per-funded loan across all aggregator partners using Power BI dashboards and internal reporting tools.
Analyze partner performance data to identify optimization opportunities, negotiate pricing adjustments, and improve lead quality standards.
Serve as the primary point of contact for all aggregator partners, resolving issues related to lead delivery, billing, tracking discrepancies, and contractual terms.
Develop and maintain a partner scorecard that tracks key metrics including lead volume, contact rate, conversion rate, cost per acquisition, and return on spend.
Collaborate with the SEM team and internal marketing to ensure alignment between paid acquisition strategy and aggregator performance.
Prospect and identify new lead aggregator partners, including, affiliate networks, and niche financial content publishers.
Research and approach companies with look-alike customer bases to develop co-marketing partnerships, lead-sharing agreements, or referral arrangements.
Identify and negotiate deals with companies interested in purchasing leads that do not meet Auto Approve's lending criteria, creating a secondary revenue stream from lead resale.
Build a structured pipeline for new partnership opportunities, track outreach activity, and report on business development progress to the CMO.
Negotiate partnership agreements including pricing models, volume commitments, exclusivity terms, and performance guarantees.
Use Power BI to pull reports, analyze partner-level performance, lead funnel metrics, and ROI across all partnership channels.
Conduct regular analysis to identify trends in lead quality, seasonal patterns, and cost fluctuations that inform partnership decisions.
Compile and deliver monthly partnership performance reports to the CMO, summarizing key metrics, trends, and recommendations for budget reallocation across partners.
Track and report on lead resale revenue, new partner ramp-up performance, and the overall health of the partnership portfolio.
Work with the data team to ensure accurate attribution and tracking of leads from sources through funded loans.

Requirements

5+ years of experience in partnership management, business development, or affiliate/lead generation in financial services, lending, insurance, or a related industry.
Demonstrated experience managing lead aggregator relationships and understanding lead economics (CPL, CPA, CPF, conversion funnels, lead quality scoring).
Proficiency in Power BI or comparable business intelligence tools (Tableau, Looker) with the ability to pull reports, interpret data, and compile monthly performance reports for leadership.
Proven track record of sourcing and closing new partnership deals, not just managing existing accounts.
Strong negotiation skills with experience structuring partnership agreements, pricing models, and performance-based contracts.
Excellent communication and presentation skills; you will be the face of Auto Approve to our partners.
Self-directed and comfortable working independently in a remote environment with minimal oversight.
Proficiency with Pipedrive or similar CRM tools (Salesforce, HubSpot) for pipeline management and partner tracking.
Direct experience in auto lending, auto refinancing, or consumer finance lead generation. (Preferred)
Existing relationships with lead aggregators in the financial services space. (Preferred)
Experience selling or monetizing leads through secondary markets or lead resale channels. (Preferred)
Experience with Pipedrive, ClickUp, Jira, or similar project management tools. (Preferred)

Benefits

a full suite of medical benefits (including dental, vision, pet insurance, and more)
PTO and holidays
competitive compensation package

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

partnership managementbusiness developmentlead generationlead economicsnegotiationdata analysisreportingperformance metricslead quality scoringpipeline management

Soft Skills

communicationpresentationself-directedindependent worknegotiation skills