AURA AURA

Content Marketing Manager

• Own AURA’s organic growth engine across website, SEO, email, and social media channels.
• Build and execute a content strategy that drives brand awareness, audience engagement, and qualified pipeline generation.
• Lead the full content lifecycle — from strategy and planning to creation, distribution, optimisation, reporting, and localisation.
• Work closely with growth marketing, sales, design, product, and leadership teams to deliver integrated campaigns that support business growth.
• Develop and own AURA’s global content strategy aligned to growth, brand, and pipeline goals.
• Create and optimise high-intent content that supports inbound lead generation and conversion.
• Own and manage AURA’s social media presence across LinkedIn, Instagram, YouTube, and other relevant channels.
• Produce and oversee high-quality content across multiple formats, including website copy, SEO content, thought leadership, case studies, email campaigns, and social media content.
• Drive SEO strategy and implementation across all relevant content.
• Build and improve scalable content workflows, systems, and templates.

Content Marketing Lead

Operations

• Audit and maintain records within Zoho CRM to ensure data accuracy
• Manage lead-to-signed workflows, ensuring all mandatory compliance documentation is attached before moving stages
• Generate weekly reports on pipeline health and administrative bottlenecks
• Execute end-to-end billing cycles, managing and communicating invoicing and billing information
• Reconcile accounts and follow up on overdue invoices
• Identify and resolve billing discrepancies before they reach the client
• Act as the 'final gatekeeper' for industry-specific regulatory requirements
• Maintain organized digital filing systems and ensure all contracts are fully executed and stored
• Process Optimisation: Identify 'friction points' in our current admin processes and propose Zoho automation solutions

Operations Administrator

Customer Success Manager

• Build and maintain relationships with key channel partners (dealers, monitoring centers, end users, etc.) to ensure success and growth.
• Lead the onboarding process for new partners, providing training and resources to ensure smooth implementation and platform adoption.
• Equip partners with the tools, resources, and knowledge they need to effectively sell and promote AURA’s security solutions.
• Support the expansion of AURA’s presence in key markets by collaborating with partners to drive new business and opportunities.
• Work closely with the internal AURA teams (sales, marketing, and operations) to ensure alignment on strategies, campaigns, and initiatives.
• Provide regular reports on partner performance, sales metrics, and opportunities for improvement.

Content Marketing Lead

Operations Administrator

Channel Success Manager