Content Marketing Lead

AURA AURA

Content Marketing Lead at AURA developing and executing content strategies for organic growth. Collaborating with teams to drive brand awareness and engagement through digital channels.

Posted 5/29/2026full-timeCape Town • 🇿🇦 South AfricaSeniorWebsite

About the role

Key responsibilities & impact

Own AURA’s organic growth engine across website, SEO, email, and social media channels.
Build and execute a content strategy that drives brand awareness, audience engagement, and qualified pipeline generation.
Lead the full content lifecycle — from strategy and planning to creation, distribution, optimisation, reporting, and localisation.
Work closely with growth marketing, sales, design, product, and leadership teams to deliver integrated campaigns that support business growth.
Develop and own AURA’s global content strategy aligned to growth, brand, and pipeline goals.
Create and optimise high-intent content that supports inbound lead generation and conversion.
Own and manage AURA’s social media presence across LinkedIn, Instagram, YouTube, and other relevant channels.
Produce and oversee high-quality content across multiple formats, including website copy, SEO content, thought leadership, case studies, email campaigns, and social media content.
Drive SEO strategy and implementation across all relevant content.
Build and improve scalable content workflows, systems, and templates.

Requirements

What you’ll need

6-8+ years’ experience in B2B content marketing, growth marketing, or organic marketing roles.
Proven experience building content programs that drive measurable pipeline and demand generation outcomes.
Strong B2B writing and storytelling skills, with the ability to simplify complex topics.
Experience managing organic social media channels end-to-end.
Strong understanding of SEO, website optimisation, and conversion-focused content strategy.
Comfortable managing newsletters, landing pages, social campaigns, and content distribution.
Highly organised with strong project management and stakeholder management skills.
Experience working cross-functionally with growth, sales, product, and design teams.
Familiarity with CMS platforms (e.g. Webflow), analytics tools, SEO tools, and AI-powered content workflows.
Comfortable using tools such as Zoho, GA4, SEMrush, Canva, Figma, or similar.
Basic design capability or strong visual/content collaboration skills are advantageous.

Benefits

Comp & perks

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Hard Skills & Tools

B2B content marketinggrowth marketingorganic marketingSEOwebsite optimisationcontent strategycontent distributionpipeline generationstorytellingproject management

Soft Skills

strong writing skillsorganisational skillsstakeholder managementcross-functional collaborationcontent creationleadershipaudience engagementsimplifying complex topicshighly organisedvisual/content collaboration