Senior GTM Program Manager
AuditBoard
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $148,000 - $222,000 per year
Job Level
About the role
- Own and operate AuditBoard’s end-to-end GTM process and cadence, serving as the central cross-functional partner across Product, Product Operations, Marketing, Sales, and CAS
- Act as the operational lead for GTM execution — planning, socializing, launching, and learning from each initiative
- Partner closely with the VP of Product Marketing to define quarterly GTM themes, priorities, and success metrics, and drive execution against those plans
- Translate product vision and roadmap into cohesive GTM plans that create major moments in the market
- Serve as the primary liaison with Product and Product Operations to manage the product roadmap, launch stages, and launch-readiness reporting
- Own and manage the customer-facing product roadmap, ensuring clear and compelling communication of what’s coming and why it matters
- Lead and coordinate product launches across the company, ensuring timelines are met and senior leadership has visibility into progress and outcomes
- Align major marketing initiatives and campaigns with product launches and GTM priorities
- Orchestrate cross-functional planning, retrospectives, and offsites by setting agendas, driving discussion, and ensuring clear outcomes
- Bring GTM plans to Sales and other stakeholders, capture feedback, and adjust execution based on market and field input
- Track GTM performance through dashboards and reporting, sharing insights on what’s working, what’s not, and where to iterate
- Represent GTM execution and insights in leadership forums, helping shape how AuditBoard presents its product vision and market opportunities
Requirements
- 4–8 years of experience in Product Marketing within a rapidly scaling B2B SaaS company
- Hands-on exposure to end-to-end product marketing responsibilities, including positioning, messaging, launches, enablement, and GTM planning
- Experience participating in and supporting a structured product launch cadence and broader GTM planning process
- Strong cross-functional communication skills with the ability to partner effectively across Product, Marketing, Sales, and Customer-facing teams
- Demonstrated strength in strategic thinking and process management, with the ability to bring structure and clarity to complex, cross-functional initiatives
- Experience influencing outcomes without direct authority and working closely with senior stakeholders
- Strong executive presence with the ability to synthesize complex information and communicate clear recommendations to senior leadership
- Proven ability to balance strategic thinking with hands-on execution in a fast-moving, evolving environment
Benefits
- Live your best life (LYBL)! $200/mo for anything that enhances your life
- Comprehensive employee health coverage (all locations)
- 401K with match (US) or pension with match (UK)
- Competitive compensation & bonus program
- Flexible Vacation (US exempt & CA) or 25 days (UK)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM planningproduct positioningproduct messagingproduct launchesenablementperformance trackingdashboard reportingstrategic thinkingprocess management
Soft Skills
cross-functional communicationinfluencing outcomesexecutive presencesynthesizing informationclear recommendationspartnering effectivelydriving discussionensuring outcomesadjusting executionclarity in complex initiatives