Brand Copywriter – Manager
Auberge Collection
full-time
Posted on:
Location Type: Remote
Location: Maryland • United States
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Salary
💰 $70,000 - $90,000 per year
About the role
- Write short- and long-form brand copy across multiple content channels with a commitment to excellence and authenticity.
- Ensure voice consistency and brand alignment in marketing assets across the brand content ecosystem.
- Serve as the final editorial steward, ensuring every touchpoint reflects Auberge’s one-of-a-kind point of view and reflects a deep sense of place.
- Drive global reach by strategically adapting Auberge's storytelling across diverse markets, ensuring cultural relevance while preserving the brand voice.
- Incorporate best practices for GEO/SEO into all website content and third-party channels like YouTube with guidance from the digital team.
- Lead the development and training of AI-informed editorial standards to ensure brand voice consistency and alignment across regional teams.
- Develop re-usable tools to distribute to teams, such as AI prompts and LLM tools, that empower users to create on-brand content with clarity, efficiency, and confidence.
- Collaborate cross-functionally with Digital, Creative, Marketing, Press, and internal Talent & Culture teams on ad hoc copy needs and special projects.
- Develop and maintain editorial best practices, templates, SOPs and resources that support consistent storytelling across the portfolio.
- Define KPIs, track performance and use A/B testing insights across multiple channels, leveraging data-driven insights to optimize messaging, increase engagement, and strengthen consistency throughout the portfolio.
Requirements
- 7+ years of experience in copywriting within luxury, design, fashion, or hospitality brands
- Strong portfolio demonstrating brand storytelling success across multiple channels and touchpoints
- Excellent writing and editing skills and a high level of attention to brand alignment, details and nuances
- Proven ability to work cross-functionally with multiple internal teams and a fast-paced environment
- Ability to manage multiple projects at once with organization, accuracy, attention to detail and commitment to excellence
- Demonstrated ability to operate with an entrepreneurial mindset within a collaborative environment
Benefits
- comprehensive medical, dental, vision and voluntary benefits
- 401k employer match
- employer paid life insurance
- employee assistance program
- team member hotel stay program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingbrand storytellingeditingGEO/SEO best practicesA/B testingdata-driven insightscontent developmenteditorial standardscontent optimizationproject management
Soft Skills
attention to detailorganizational skillscollaborationentrepreneurial mindsetcommitment to excellencecross-functional teamworkadaptabilitycommunicationcreativitystrategic thinking