Fully own your portfolio of channels, developing channel strategy, standing up campaigns, and developing optimization recommendations
Evaluate channel performance, owning weekly reporting and analysis
Own monthly planning and budget optimization with a ROAS lens
Define and launch strategic tests based on your roadmap
Rigorously manage media buyer agencies and contractors, guiding their weekly priorities and navigating roadblocks as they arise
Work with Product, Engineering, and Design teams to influence product experiences that meet the unique needs of our audience, including designing landing pages across our paid channels
Conduct market research for your channels, including keyword research, competitive analysis, and audience targeting, to identify growth opportunities, mitigate risks, and drive data-informed innovation through continuous performance testing

Requirements

You’ve spent 3+ years at a top digital advertising agency or as part of an in-house marketing team since graduating college and have been promoted because of your stellar performance
You have strong quantitative analytical skills and are comfortable working in data analytics platforms and data visualization software
You have experience using Google and Bing Ads and have a track record of improving paid media campaigns
You’re an ambitious self-starter; you thrive in ambiguous environments and enjoy a strategic challenge
You’re a kind and thoughtful colleague who knows how to shape a great team culture and thoughtfully analyze data and communicate insights
You have a demonstrated commitment to doing good and helping people
Bonus: Experience using Looker, SQL, Google Analytics, and Google Tag Manager

Benefits

Medical and dental insurance with 100% of employee premiums covered
15 vacation days & ~20 paid holidays each year (including two weeks at end-of-year)
Free membership to OneMedical
$600/year reimbursable stipend for internet service
$1,000 reimbursable stipend for education and training outside of work
Up to $1,200/year student loan repayment assistance
401(k) and optional HSA/FSA
Humble, thoughtful, smart, fun colleagues

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysiskeyword researchcompetitive analysisaudience targetingcampaign optimizationperformance testingquantitative analysispaid media managementbudget optimizationstrategic planning

Soft Skills

analytical skillsself-starterteam culturecommunicationproblem-solvingambitiousthoughtfulcollaborationinfluencingadaptability