Attestation Légale - Once For All

Marketing

• Lead Marketplace Live, OFA's flagship event: 3rd edition in November, target 500 registrants.
• Structure and operate a twice-monthly webinar program.
• Prepare and manage participation in B2B sector trade shows (Batimat, CMI or partnerships under consideration).
• Manage each event end-to-end: CRM targeting, email campaigns, event hosting, moderation, and vendor management.
• Mobilize and coordinate the sales teams (around thirty people) to generate pre-event traffic: follow-ups, escalations, and direct presence.
• Ensure integration of generated leads into the CRM, their qualification, and handoff to nurturing.
• Measure the ROI of each event and produce post-event reports.
• Coordinate external providers: agencies, venues, scenography, and speakers.

Event Marketing Project Manager