Attentive

Senior Product Marketing Manager

Attentive

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $150,000 - $165,000 per year

Job Level

Senior

About the role

  • Own Data & Integrations Platform positioning for enterprise buyers and sellers.
  • Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
  • Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
  • Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
  • Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
  • Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.

Requirements

  • Min 5+ years working in product marketing.
  • Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
  • Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
  • Proven ability to translate technical integration capabilities into commercial value and customer proof points.
  • Experience building launch processes and running multi-stakeholder GTM cadences.
  • Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
  • Strong written and verbal communication, organization, and prioritization skills.
  • Passion for storytelling and making technical products accessible to commercial buyers
Benefits
  • competitive perks and benefits
  • health & wellness
  • equity
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data platformsintegrationsAPIsproduct marketinglaunch processesGTM strategysuccess metricsrevenue attributiontechnical enablementcommercial value
Soft Skills
communicationorganizationprioritizationstorytellinginfluencingcollaborationcross-functional teamworkcustomer engagementadaptabilityleadership