ATS Corporation

Marketing Content Specialist

ATS Corporation

full-time

Posted on:

Location Type: Office

Location: Cambridge • Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$64,000 - CA$88,000 per year

About the role

  • Collaborate with the marketing team and internal stakeholders/subject matter experts to develop professional, engaging content aligned with the company’s brand and positioning.
  • Create, write, and edit content across a wide range of platforms and formats, including website pages, blogs, social media, digital campaigns, email, print collateral, and sales enablement tools.
  • Develop content that supports and reflects our industrial automation portfolio (nuclear, CPG, automotive, industrial sectors) including manufacturing, engineering, and automation solutions.
  • Contribute to the evolution and execution of the content strategy to increase brand awareness, drive top-of-funnel engagement, and support growth targets.
  • Support internal teams by creating marketing collateral, case studies, presentations, and sales enablement materials.
  • Work closely with the digital marketing team to evaluate and implement SEO and keyword strategies within content development.
  • Plan and execute social media content and channel presence to expand reach, improve engagement, and target key B2B audiences.
  • Work with third party agencies, various media outlets, and industry organizations to support strategic outreach to grow the brand.
  • Measure, analyze, and report on content performance using defined KPIs; optimize content through insights, testing, and continuous improvement.
  • Perform A/B testing and apply learnings to better align content with customer intent.
  • Support and execute Account-Based Marketing (ABM) initiatives and integrated digital campaigns.

Requirements

  • 5+ years of experience in content creation, writing, journalism, or marketing-related roles (B2B experience preferred).
  • Proven ability to create and optimize content using SEO and keyword best practice using industry leading tools such as SEM.
  • Experience creating content for technical or complex products and services.
  • Previous experience in industrial automation, manufacturing, engineering, or a related technical field is a strong asset.
  • Experience working in a B2B marketing environment is highly desirable.
  • Hands-on experience with tools such as Adobe Creative Suite, social media management platforms, marketing automation systems (Pardot/SalesForce), and project management tools.
  • Strong writing and editing skills with exceptional attention to detail.
  • A creative thinker with an eye for design and content presentation.
  • Strong understanding of current social media platforms, trends, and best practices.
  • Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
  • Self-starter mindset—comfortable taking ownership of projects and proactively contributing ideas and improvements.
  • Confident communicator who can engage and collaborate effectively with a wide range of stakeholders and subject matter experts.
Benefits
  • Eligible for Annual Incentive Bonus
  • Stock Purchase Plan
  • 3 Weeks Vacation
  • Health Care Benefits + $600 Health Care Spending Account
  • Employee Engagement Events (Employee BBQ’s and lunches, weekly snack day, etc.)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationwritingeditingSEOkeyword optimizationA/B testingcontent strategyB2B marketingdigital campaignsmarketing collateral
Soft Skills
attention to detailcreative thinkingproject ownershipcommunicationcollaborationtime managementadaptabilityproblem-solvinginitiativeengagement