Athletic Greens

Director, SEO/GEO

Athletic Greens

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $140,000 - $175,000 per year

Job Level

Lead

About the role

  • Define our enterprise approach to AI-powered search, SEO, and answer engine optimization (AEO), ensuring alignment with brand, acquisition, and growth objectives
  • Lead SEO strategy and innovation, identifying new opportunities across on-site, off-site, and technical SEO while integrating AI-driven insights and automation
  • Shape the visibility of AG1 across AI discovery platforms, developing frameworks and best practices that position the brand within generative search and conversational ecosystems (e.g., ChatGPT, Gemini, Perplexity).
  • Develop and operationalize frameworks for AI search innovation—from trend identification to experimentation, testing, and scaling
  • Partner cross-functionally with Paid Media, Tech, Analytics, Customer Insights, and Brand & Creative to embed AI and SEO excellence across marketing workflows
  • Drive measurable performance outcomes, establishing KPIs related to visibility, engagement, conversion, and ROI
  • Consult and influence senior stakeholders on AI’s impact on digital marketing and search, driving long-term strategic investment
  • Lead agency and platform relationships, ensuring AG1 remains an early adopter of new AI-enabled SEO and paid media capabilities
  • Champion innovation and education, building organizational fluency in AI search trends and fostering a culture of experimentation

Requirements

  • 8-10+ years of experience in SEO, digital marketing, or performance marketing, with at least 3 years leading cross-functional or innovation-focused initiatives
  • Deep SEO expertise, spanning technical optimization, content strategy, and off-site authority development
  • Fluency in AI and emerging search technologies, including LLMs and answer engines (e.g., ChatGPT, Gemini, Perplexity), and the ability to translate these capabilities into actionable strategies
  • Analytical and data-driven, with a track record of using insights to guide experimentation, improve performance, and influence senior decision-making
  • Innovative and forward-thinking, comfortable testing new technologies and scaling proven ideas across teams and channels
  • Collaborative and influential, capable of aligning diverse stakeholders across marketing, creative, analytics, and technology functions
  • Exceptional communication, leadership, and storytelling skills, with the ability to simplify complex concepts and inspire action
  • Curious, proactive, and energized by the intersection of technology, creativity, and marketing.
Benefits
  • Competitive compensation and performance-based incentive plans.
  • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
  • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
  • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
  • A high-growth, dynamic environment with opportunities for your direct impact to be felt.
  • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
  • In-person team meetups for optimal collaboration, team building and accelerating productivity.
  • A work environment and culture that is based on high performance, productivity and continuous improvement.
  • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
  • Access to AG1 products and branded swag.
  • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
  • All other benefits and insurances as required by law, based on your specific country of residence.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOdigital marketingperformance marketingtechnical optimizationcontent strategyoff-site authority developmentAI-driven insightsdata analysisKPI establishmentAI search innovation
Soft skills
collaborativeinfluentialexceptional communicationleadershipstorytellingcuriousproactiveinnovativeforward-thinkinganalytical