Athennian

Senior Manager, Demand Generation

Athennian

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$100,000 - CA$150,000 per year

Job Level

Senior

About the role

  • Own the design and optimization of a multi-channel demand engine.
  • Act as the strategic lead for key demand channels, including but not limited to paid media, SEO, social and email.
  • Partner closely with Sales leadership to align on messaging and qualification standards.
  • Maintain hands-on command of HubSpot and our demand generation tools.
  • Proactively identify and test new demand sources.

Requirements

  • Deep strategic understanding of how paid search, paid social, SEO and content distribution work together to fuel an enterprise pipeline.
  • Direct experience owning enterprise B2B demand programs that produced measurable pipeline growth, specifically for contract values in the $100k–$500k range.
  • A track record of developing and operating demand programs end-to-end.
  • Experience working at B2B SaaS companies in the $10M–$50M ARR range.
  • The ability to define high-level channel strategy and translate it into actionable plans.
  • You are comfortable working hands-on with tools such as HubSpot, Instantly, 6Sense, etc.
  • Proven ability to step into existing demand programs with minimal transition time and drive immediate impact.
Benefits
  • Minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days
  • Comprehensive Coverage: Health, dental, and vision, long-term disability, and a Health Spending Account (HSA).
  • Flexible parental leave benefits, including top-ups.
  • A dedicated work-from-home allowance to get you set up for success.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationSEOpaid mediapaid searchpaid socialcontent distributionpipeline growthB2B demand programschannel strategyprogram development
Soft Skills
strategic thinkingcollaborationcommunicationleadershipproblem-solvingadaptabilityinitiativeimpact-driven