Manager, Creative Strategy
athenahealth
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Connecticut • Maine • United States
Visit company websiteExplore more
Salary
💰 $121,000 - $205,000 per year
About the role
- Lead creative strategy for custom and high-value advertising campaigns.
- Translate media strategy and advertiser objectives into clear campaign concepts, messaging frameworks, and narrative structures.
- Partner with RFP teams and market leaders to develop compelling integrated offerings during proposal development.
- Develop creative briefs that clearly communicate campaign objectives, messaging hierarchy, audience insights, and execution requirements.
- Guide sponsored content and integrated program storytelling by creating outlines, story structures, and editorial direction for long-form and thought leadership content.
- Collaborate cross-functionally with Media Strategy, Creative Execution, Ad Operations, and Campaign Delivery teams to ensure alignment from strategic recommendation through final execution.
- Incorporate campaign performance insights into future messaging and creative strategy recommendations.
- Work closely with partners across creative execution, sales, RFP support, ad operations, and campaign delivery, the team connects creative development with business goals and operational success.
Requirements
- Bachelor’s degree required.
- 5+ years of experience in content strategy, brand storytelling, integrated marketing, or a related field required.
- Demonstrated experience developing messaging frameworks, campaign concepts, and narrative strategy required.
- Strong ability to translate business objectives and media plans into creative storytelling approaches required.
- Exceptional writing, editing, and editorial direction skills required.
- Experience working cross-functionally with marketing, creative, and operational teams required.
- Experience in digital advertising, media publishing, healthcare marketing, B2B marketing, sponsored content, native advertising, or integrated campaigns preferred.
- Experience leveraging AI specific tools from a strategic positioning perspective.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work hours
- Professional development opportunities
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategybrand storytellingmessaging frameworkscampaign conceptsnarrative strategywritingeditingeditorial directiondigital advertisingnative advertising
Soft Skills
creative strategycollaborationcross-functional teamworkcommunicationstrategic thinkinginsight incorporationproblem-solvingleadershiporganizational skillsadaptability