VP, Global Field & Partner Marketing
Ataccama
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Job Level
About the role
- Lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels.
- Oversee a global team spanning Field Marketing, Corporate Events, and Partner Marketing.
- Design and operationalize market-specific demand generation models.
- Drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations.
- Establish best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.
Requirements
- 12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level.
- Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required.
- Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based.
- Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs.
- Curiosity, creativity, and the desire to drive organizational and operational transformation with AI.
- Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders.
- Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology.
- Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards.
- Strategic mindset with the ability to execute hands-on and lead through influence in a global environment.
- Data management / data quality / AI industry experience preferred but not required.
Benefits
- Long-Term Incentive Program
- Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
- 5 sick days
- The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
- "Bring Your Friend" referral program
- Flexible working hours & hybrid work setup
- Annual package for mental health support
- RRSP plan available
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Kitchen stocked with fresh fruit and juice, teas, and the best coffee
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationABMdigital marketingcontent-led marketingfield-based marketingpipeline growthmarketing influenced revenuedata managementdata quality
Soft Skills
curiositycreativityanalytical capabilitiesorganizational transformationoperational transformationstrategic mindsetleadershipinfluencecommunicationteam building