Ataccama

Manager, Customer Influence – Social Media

Ataccama

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $110,000 - $180,000 per year

About the role

  • Cultivate the "Data Trust" Community
  • Build and nurture a community of customer advocates who provide third-party endorsement of our platform.
  • Focus specifically on building uncontested credibility within the Financial Services vertical by engaging key personas like CDOs and Risk Officers.
  • Turn customer successes into human, engaging stories that break through the monotonous B2B chatter.
  • Orchestrate Market Authority (G2, Gartner, & AEO)
  • Drive a consistent volume of high-quality reviews on Gartner Peer Insights and G2 to maintain market leadership.
  • Ensure all customer-led content is optimized for Answer Engine Optimization (AEO), feeding AI-curated search results with deep semantic context.
  • Leverage customer voices to secure share of answer citations across conversational AI interfaces.
  • Stay ahead of channels and online domains that underscore brand credibility and ensure our strategies adapt to include these moving forward.
  • Video-First Social Influence
  • Lead the production of short, focused technical videos and customer testimonials that demonstrate our "ONE AI Agent" in action.
  • Manage our social presence as a platform for advocacy and validation, rather than just corporate announcements.
  • Measure success through YouTube views and social engagement that leads to agentic platform demo requests.
  • Strategic Reference Management
  • Maintain a robust pipeline of marquee case studies that align with our 2026 strategic bets.
  • Partner with the Demand Generation, Partner and Growth Marketing teams to integrate customer proof points into account-based playbooks.
  • Social Media & Social Proof Strategy
  • Own Ataccama’s presence on all social channels.
  • Ensure that we leverage these channels for authentic customer storytelling as often as possible.
  • Develop a well-rounded social content mix strategy that is appropriate for each social platform.

Requirements

  • Advocacy Specialist: You have a proven track record of turning "happy customers" into a "strategic lever".
  • AI-Forward: You understand how AI is reshaping the way buyers engage with brands and are ready to evolve strategies accordingly.
  • Storyteller: You can bring levity to data management and speak the language of data leaders, IT, and business stakeholders.
  • Social Expert: You understand LinkedIn, Instagram, TikTok, Reddit, and similar platforms, and know how B2B brands can/should plug into these for maximum impact.
  • Executive Amplifier: You know how to elevate senior leaders through peer-to-peer influence. You can translate executive POVs into authentic, high-impact LinkedIn and influencer-style social narratives that engage other data leaders.
  • Domain Knowledge preferred but not required: Experience in the data, analytics, or AI ecosystem and an understanding of the realities facing modern data leaders is a nice-to-have.
Benefits
  • Medical Insurance (including vision & dental)
  • 401(k) with employer match contribution
  • Life Insurance
  • Long-term disability insurance
  • Employee Assistance Program (EAP)
  • Long-Term Incentive Program
  • "Bring Your Friend" referral program
  • Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
  • 5 sick days
  • The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
  • Flexible working hours & hybrid work setup
  • Conference tickets to the best industry events of the year
  • Online courses & company access to Udemy to hone your skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Answer Engine OptimizationAI curationvideo productionsocial media strategycontent optimizationcustomer advocacycase study developmentdata storytellingB2B marketingaccount-based marketing
Soft Skills
storytellingcustomer engagementstrategic thinkinginfluencingcommunicationcollaborationcreativityadaptabilityleadershiprelationship building