Ataccama

Partner Marketing Manager

Ataccama

full-time

Posted on:

Location Type: Hybrid

Location: TorontoCanada

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Salary

💰 CA$140,000 - CA$190,000 per year

Tech Stack

About the role

  • Build and operationalize the "to, through, and with" partner marketing frameworks for Ataccama.
  • Execute full-funnel "better together" campaigns with Snowflake, moving known Snowflake customers into our pipeline by leveraging joint activities and proprietary Ataccama content.
  • Create scalable enablement materials and co-marketing campaigns that underscore the ROI for SIs to grow their dedicated Ataccama practices.
  • Partner with the Growth Marketing team to align partner activities with our **Financial Services** vertical strategy, targeting joint sweet spots with defined SIs.
  • Launch and drive adoption of a centralized service or hub, providing partners with co-branded visual identities, guidelines, and ready-to-use templates for joint campaigns.
  • Orchestrate co-marketing programs (webinars, events, content) that generate high-quality partner leads and sourced/influenced pipeline.

Requirements

  • Proven track record in B2B partner marketing, specifically working with System Integrators (SIs) and cloud ecosystems like Snowflake.
  • Experience building partner marketing functions or programs from the ground up, with the ability to define KPIs for partner engagement, enablement, and sourced revenue.
  • Ability to articulate complex technical value propositions (e.g., Agentic Data Trust, AI-readiness) in a way that resonates with both partner sales teams and end-customers.
  • A "one team" approach, working seamlessly across Sales, Product, and the broader Marketing team to ensure partner success is shared.
  • Proficiency in measuring and optimizing partner program ROI, including tracking MDF (Marketing Development Funds) and joint pipeline value.
  • Data management / data quality industry experience preferred but not required.
Benefits
  • Health, vision, and dental benefits
  • Long-Term Incentive Program
  • Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
  • 5 sick days
  • The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
  • "Bring Your Friend" referral program
  • Flexible working hours & hybrid work setup
  • Annual package for mental health support
  • RRSP plan available with employer match contribution
  • Corporate discounts on travel, fitness, attractions, and shopping
  • Conference tickets to the best industry events of the year
  • Online courses & company access to Udemy to hone your skills
  • Kitchen stocked with fresh fruit and juice, teas, and the best coffee
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B partner marketingpartner marketing functionsKPI definitiondata managementdata qualityROI measurementMDF trackingjoint pipeline valueco-marketing campaignsenablement materials
Soft Skills
articulate complex technical value propositionscollaborationcross-functional teamworkpartner success focuscommunication