Director, Broadband Device Programs
AT&T
Associate Director, Creative Direction
AT&T
full-time
Posted on:
Location Type: Office
Location: Dallas • California, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $143,800 - $215,800 per year
Job Level
Senior
About the role
- Mentor and lead creative teams to develop innovative and impactful digital content
- Provide strategic and creative direction for marketing campaigns and content across various digital platforms, including att.com and the myAT&T app
- Review briefs and conceptualize creative, driving compelling brand narratives that resonate with target audiences and support AT&T marketing needs
- Collaborate across teams (e.g., marketing, accessibility, product, technology) to ensure cohesive digital experiences
- Manage the use of AI-executed content to ensure it meets current AT&T standards
- Review and approve creative assets, ensuring brand consistency and alignment with stakeholder objectives
- Stay abreast of industry trends and emerging technologies and explore leveraging new channels to boost digital marketing
- Track data analytics to optimize web content for increased engagement and performance (includes A/B testing and writing for SEO)
- Manage and mentor a team of art directors, designers, and copywriters
Requirements
- Five to seven years’ experience as an associate creative director or similar role with a focus on art direction and copywriting in digital marketing (telecom a plus)
- Five+ years’ experience leading a team of art directors, designers, and/or copywriters
- Strong portfolio including web pages, UI design, graphics, image compositing, type layout, and copy (including SEO content)
- Expert knowledge in digital brand experience and web strategy, design principles, and best practices
- Exceptional writing skills with the ability to adapt tone and style for different audiences while staying on brand
- Self-starter who flourishes in a lively, fast-paced environment managing multiple projects with both short and long timelines
- Big-picture, critical thinker who is also detail-oriented and executes work quickly and accurately
- Strong presenter who can convey a clear creative vision and strategy to leadership
- Expertise in Figma and the Adobe Creative Suite, including After Effects
- Workfront experience (or similar PMS) a plus
- Bachelor’s degree (BS/BA) desired
- This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
art directioncopywritingdigital marketingweb strategydesign principlesdata analyticsA/B testingSEO contentdigital brand experienceimage compositing
Soft skills
mentoringstrategic directioncollaborationwriting skillscritical thinkingdetail-orientedpresentation skillsself-starteradaptabilityproject management
Certifications
Bachelor’s degree