AT&T

Lead Digital Customer Growth – New Platforms

AT&T

full-time

Posted on:

Location Type: Office

Location: Dallas • Texas • United States

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Salary

💰 $143,800 - $215,800 per year

Job Level

Senior

About the role

  • Join AT&T and reimagine the communications and technologies that connect the world.
  • Identify and develop strategies for how our existing platforms should be used as well as anticipating growth in emerging platforms such as AR/VR, conversational AI.
  • Maintain a strong understanding of evolving development, MarTech, AdTech, and content management tools.
  • Partner with analytics teams on test-and-learn pilots on new technologies, platforms, and ecosystems.
  • Build digital growth plans rooted in cultural relevance, influencer engagement, and deep audience understanding.

Requirements

  • Bachelor’s degree (BS/BA) desired.
  • 5+ years of related experience.
  • Certification is required in some areas.
  • Understanding of how exceptional apps, web sites, and emerging digital properties are designed and built.
  • Passion for platform development and emerging tech.
  • Experience with omnichannel environments, immersive content, dynamic/adaptive interfaces, NLP, spatial computing, and multimodal interfaces.
  • Familiarity with developer ecosystems, SDKs, and API integrations.
  • Strong understanding of digital community platforms and cultural trends.
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ARVRconversational AINLPspatial computingmultimodal interfacesSDKsAPI integrationsdigital propertiesomnichannel environments
Soft Skills
strategic developmentaudience understandinginfluencer engagementcultural relevancecollaborationadaptabilityinnovationpassion for technologyanalytical thinkingcommunication
Certifications
Bachelor’s degreecertification in relevant areas