AT&T

Senior Content Writer

AT&T

full-time

Posted on:

Location Type: Hybrid

Location: Bothell • California • Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $87,200 - $130,800 per year

Job Level

Senior

About the role

  • Writes copy for landing pages, banners, and ads and curates learn-page articles using SEO principles to improve website visibility and ranking.
  • Follows copywriting best practices and understands audience behaviors and needs.
  • Experience/understanding of SEO/UX/UI writing.
  • Comfortable working on both production and creative tasks.
  • Research target audiences, industry, and competitors to understand pain points, industry trends, and opportunities to differentiate content from the competition.
  • Thinks innovatively and out-of-the-box while maintaining brand consistency; concepts, pitches, and implements ideas.
  • Grows and leverages a deep understanding of AT&T brand principles and guidelines, ensuring consistent voice and messaging across projects.
  • Updates content to meet established tone, style standards, and business requirements.
  • Works closely with brand and legal teams implementing feedback as needed.
  • Collaborates with fellow copywriters and copy editors to elevate the quality of work.
  • Successfully prioritizes and manages multiple projects concurrently.

Requirements

  • Bachelor’s degree in English, marketing, communications, advertising, or similar.
  • Three+ years’ experience copywriting for digital marketing (web content preferred).
  • Skilled writer who can effectively persuade target audiences to action; connect with consumers through authentic, conversational copy; and simplify technical jargon for broader understanding.
  • Adept at developing copy that works in harmony with design to deliver a cohesive message.
  • Experience writing for brand-specific campaigns for business and/or consumer audiences.
  • Knowledgeable in digital marketing fundamentals and industry standards.
  • Excellent communicator who is solutions-oriented with strong diplomacy skills.
  • Critical thinker who is detail-oriented and executes work quickly and accurately.
  • Deadline-driven with a strong affinity for process and proactively anticipating needs, problems, and opportunities.
  • Proficient in Chicago Manual of Style.
  • Experience with Workfront (or similar PMS) a plus.
  • Able to share portfolio or writing samples.
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingSEOUX writingUI writingdigital marketingcontent curationbrand-specific campaignspersuasive writingChicago Manual of Stylewriting for web content
Soft Skills
excellent communicationsolutions-orienteddiplomacy skillscritical thinkingdetail-orienteddeadline-drivenproject managementinnovative thinkingcollaborationaudience understanding