AT&T

Lead Digital Customer Growth – Strategy

AT&T

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • Washington • United States

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Salary

💰 $143,800 - $215,800 per year

Job Level

Senior

About the role

  • Drive Digital Re‑Engagement Strategy to Increase Revenue
  • Lead strategy and execution for digital re‑engagement programs that operate outside the transactional flow (e.g., retargeting, dormant customer reactivation, reminder and value‑based outreach)
  • Identify high-impact opportunities to bring customers back into the digital ecosystem, partnering with the personalization organization, and analyzing behavioral insights to optimize
  • Build programs that drive incremental revenue and increase lifetime value through expanded product usage, return visits, and re‑entry into purchase funnels
  • Guide the strategy and roadmap for trigger-based lifecycle programs (onboarding, re‑engagement, win‑back), increasing digital adoption and strengthening self‑service behaviors
  • Oversee optimization of consent and preference experiences across channels (email, SMS, push), ensuring seamless digital journey, compliance, and value creation
  • Influence the design and refinement of digital upsell, retargeting, and abandonment pathways that drive incremental revenue across the funnel
  • Partner across business units to develop data-backed strategies that reactivate digitally dormant customers through personalized and value-led outreach
  • Provide strategic direction for partial adoption and win‑back programs across mobile, broadband, and app-based services
  • Own the end‑to‑end digital Ratings & Reviews strategy, ensuring high-quality, high-volume customer feedback across key digital surfaces
  • Enhance visibility, credibility, and impact of reviews to support conversion, customer trust, and product decision-making
  • Serve as a key partner for digital communications and lifecycle touchpoints, ensuring alignment to digital priorities, customer experience standards, and business outcomes
  • Evaluate performance of digital journeys using behavioral, transactional, and engagement data; translate insights into recommendations for senior leadership
  • Monitor digital KPIs, identify friction points, and recommend optimizations to improve adoption, re-engagement, and revenue performance

Requirements

  • 5+ years of experience in digital marketing, customer lifecycle, or CRM strategy
  • Bachelor's degree in Marketing, Business, Digital Media, Communications, or equivalent work experience will also be considered, but is preferred
  • Demonstrated ability to influence cross-functional teams and drive change through strategic recommendations and thought leadership
  • Strong background in analytics, customer segmentation, and campaign performance measurement
  • Strong communication, collaboration, and stakeholder engagement skills with the ability to present complex data insights to executive leadership
  • Excellent communication, presentation, and stakeholder management abilities
  • Passion for innovation, continuous improvement, and delivering measurable business outcomes
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcustomer lifecycleCRM strategyanalyticscustomer segmentationcampaign performance measurementdigital re-engagementtrigger-based lifecycle programsdata-backed strategiesdigital journey optimization
Soft Skills
influence cross-functional teamsstrategic recommendationsthought leadershipcommunicationcollaborationstakeholder engagementpresentation skillspassion for innovationcontinuous improvementmeasurable business outcomes
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Digital MediaBachelor's degree in Communications