AT&T

Lead Digital Consumer Growth, Personalization Strategy

AT&T

full-time

Posted on:

Location Type: Office

Location: Dallas • Texas • Washington • United States

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Salary

💰 $143,800 - $215,800 per year

Job Level

Senior

About the role

  • Responsible for providing expertise, vision, and leadership to drive personalization strategies for AT&T across omnichannel touchpoints.
  • Develop and implement strategies that will successfully increase revenue, customer loyalty, and market share for AT&T through highly relevant, next generation personalized experiences rooted in data and best-practices.
  • Design and manage Personalization strategies across omnichannel experiences.
  • Determine how to scale the deployment of personalization campaigns into products and experiences.
  • Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.
  • Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s.
  • Analyze personalization data to identify key issues, opportunities, and trends.
  • Develop detailed reports and dashboards to communicate insights to senior management.
  • Use data-driven insights to guide strategic decision-making and prioritization.
  • Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey.
  • Develop and maintain strong relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives.
  • Participate in strategic planning sessions to align personalization strategies with overall business objectives.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • MBA or advanced degree preferred
  • 5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies
  • Strong understanding of digital marketing channels, tools, and best practices
  • Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools
  • Excellent leadership, communication, and project management skills
  • Ability to manage multiple priorities and thrive in a fast-paced environment
  • Experience with personalization platforms and technologies
  • Knowledge of customer relationship management (CRM) systems
  • Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR)
  • Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals
  • Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements
  • Collaborative: Proven ability to work effectively with cross-functional teams and build strong relationships
  • Innovative: Creative thinker who proactively identifies and solves problems
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
personalization strategiesdigital marketinge-commerce strategyanalytics platformsmarketing automation toolscustomer relationship managementdata analysisstrategic planningproject managementdata-driven decision making
Soft skills
leadershipcommunicationcollaborationstrategic thinkingproblem solvingcreativityrelationship buildingadaptabilitytime managementprioritization
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA or advanced degree