AT&T

Associate Director – Market Development

AT&T

full-time

Posted on:

Location Type: Office

Location: Atlanta • Texas • 🇺🇸 United States

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Salary

💰 $141,300 - $237,400 per year

Job Level

Senior

Tech Stack

Go

About the role

  • Lead all phases of the promotional product lifecycle for every enterprise channel
  • Implement effective sales incentive programs across sales channels
  • Analyze market trends, competitor strategies, and customer behavior – using insights to drive product strategy and plans
  • Use segmentation and journey mapping to continually refine product positioning and experience
  • Define and track KPIs (revenue, margin, adoption, satisfaction, cost-to-serve)
  • Conduct product health checks and optimization
  • Use analytics and financial modeling to make informed, profitable decisions
  • Partner with sales (across channels), marketing, and support for seamless delivery
  • Serve as product advocate and main point of contact for internal and external stakeholders
  • Drive effective go-to-market strategies
  • Foster culture of innovation, adopting emerging technologies and immersive experiences
  • Provide regular updates and strategic recommendations to executives
  • Mentor and serve as subject-matter expert within the team
  • Directly supervise team members, including hiring, onboarding, and termination decisions
  • Coach, mentor, and develop direct reports
  • Conduct regular performance evaluations, provide constructive feedback, and manage performance improvement plans as needed
  • Foster a collaborative, high-performing team environment focused on achieving business goals

Requirements

  • Bachelor’s degree (BS/BA) desired
  • 5+ years of related experience
  • MBA or advanced degree preferred
  • 10+ years in product management, product marketing, or related field
  • Proven experience managing products through the full lifecycle
  • Familiarity with telecommunications, mobile, and broadband accessories
  • Experience in cross-functional teams and stakeholder influence
  • Business case development
  • Market opportunity analysis and innovation
  • Data-driven decision-making using analytics tools
  • Product development and Product Lifecycle Management (PLM)
  • Marketing & Go-to-Market strategy and execution
  • Executive communications and presentations skills
Benefits
  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product lifecycle managementdata-driven decision-makingfinancial modelingmarket opportunity analysisbusiness case developmentKPI trackinganalyticsproduct developmentgo-to-market strategysegmentation
Soft skills
leadershipmentoringcoachingcollaborationcommunicationstrategic thinkingperformance managementstakeholder managementinnovationteam development
Certifications
Bachelor’s degreeMBA or advanced degree
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