Asurion

Senior Analyst, Digital Analytics

Asurion

full-time

Posted on:

Location Type: Remote

Location: Tennessee • United States

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Job Level

Senior

Tech Stack

PythonSQLTableau

About the role

  • Responsible for standard and ad-hoc reporting on performance of our digital marketing, SEO, email, web properties and voice/chat channels
  • Support ad-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data-driven recommendations
  • Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI), Data Studio and Excel
  • Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms including web analytics, DSPs, web sites/apps, etc.
  • Collaborate with cross-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change

Requirements

  • 1-3 years of professional experience in (digital) data analysis, analytics and digital marketing
  • BA/BS in data analytics, information systems, internet technologies or related fields is required
  • Experience working with industry leading web analytics platforms (Google/Adobe Analytics), tag management systems and other measurement tools to demonstrate campaign impact and results required
  • Experience developing dashboards in Data Studio, Power BI and/or Tableau preferred
  • Ability to write SQL and experience with R or Python strongly preferred
  • Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central is a plus
  • Understanding of HTML, CSS and internet usability principles
Benefits
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Hard Skills & Tools
data analysisdigital marketingSQLRPythonHTMLCSSdashboard developmentKPI definitionmeasurement planning
Soft Skills
collaborationdata-driven recommendationscommunicationanalytical thinkingproblem-solving