Act as the primary marketing partner for a specific sales team, developing a deep understanding of their markets, customers, challenges, and revenue priorities.
Create and execute marketing programs that drive awareness, generate qualified opportunities, and support sales motions.
Produce versatile marketing content — from educational assets and articles to tools, resources, and campaign materials — using both your own skills and support from internal teams, agencies, freelancers, and AI.
Equip SDRs and Sales Executives with the messaging, lists, insights, and resources they need to engage prospects effectively and consistently.
Build and manage outbound, nurture, and targeted campaigns tailored to your sales team’s goals and ICPs.
Drive engagement across digital channels, including social media, to amplify visibility and spark conversations with prospects and industry voices.
Plan and promote virtual and in-person events such as webinars, workshops, and roundtables that support your team’s pipeline goals.
Monitor performance metrics, interpret trends, and communicate results in a clear, actionable way to sales and marketing leadership.
Frequently join customer and prospect calls to stay connected to real-world needs and refine marketing strategy based on direct insights.
Partner cross-functionally with Product, Operations, Customer Support, and other marketing teams to ensure consistency and alignment across all go-to-market initiatives.

Requirements

Bachelor’s degree preferred; equivalent experience considered.
3–7+ years in growth marketing, demand generation, content marketing, or a similar marketing role.
Strong ability to research, write, and produce high-quality content across formats.
Experience building and executing multi-touch marketing campaigns in a B2B environment, SaaS and/or HCM industry experience is strongly preferred.
Comfortable working closely with Sales Development Representatives and Sales Executives.
Experience with Salesforce, HubSpot, SalesLoft, or similar platforms.
Strong analytical thinking; able to interpret performance data and adjust strategies accordingly.
Highly organized, proactive, creative, and able to manage multiple initiatives in parallel.
A collaborative mindset with the ability to influence and support cross-functional teams.
Self-starter with a builder mentality — energized by autonomy and ownership.

Benefits

Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingdemand generationcontent marketingmulti-touch marketing campaignsperformance metrics analysishigh-quality content productionB2B marketingSaaSHCM

Soft Skills

analytical thinkingorganizational skillsproactivecreativitycollaborative mindsetinfluencing skillsself-starterownership mentality