Astrid & Miyu

Chief Marketing Officer

• Shape and lead brand storytelling across campaigns, PR, partnerships, influencers, and social
• Inspire, grow, and empower a talented team, nurturing creativity, innovation, and a shared sense of purpose
• Drive growth with impact, owning budgets and ROI across the UK & EMEA, while guiding US brand activity until the team is fully established
• Champion cross-functional collaboration, partnering with Product, Retail, and Omni-Channel Growth teams to create seamless, memorable customer experiences
• Steer global campaigns and activations, ensuring they’re both powerful worldwide and thoughtfully tailored to local markets
• Build cultural relevance, developing partnerships and influencer strategies that ignite conversation and spark movements
• Measure what matters, tracking performance, optimising strategies, and translating brand activity into real sales and long-term growth

Marketing Director