Lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Breast Cancer
Develop and implement Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels
Report to the Head of Customer & Disease Strategy for the US Breast Franchise
Work with brand marketing, field sales, medical, market access, national accounts, and other teams to position the franchise as a market leader with influential leaders
Field based, collaborating with the Breast Oncology teams in Florida
Key Accountabilities: Develop a Regional Marketing Action Plan (RMAP) aligned with brand strategy; ESE Customer Engagement; Insights Generation; Business Ethics and Acumen; Internal Collaboration
Requirements
Bachelor's Degree; preferably in a relevant field
5 + years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning
3+ years of Oncology Experience Expected
Expected 50-70% overnight travel including evening and weekend conferences when necessary
Key Competencies: Oncology Business and Marketing Competence, Cross-functional collaboration, Project management, Development, Critical Thinking