Trulieve

Executive Director, Marketing Strategy and Planning

Trulieve

full-time

Posted on:

Location Type: Office

Location: Tampa • Florida • 🇺🇸 United States

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Job Level

Lead

Tech Stack

SQLTableau

About the role

  • Lead the development of a holistic marketing strategy aligned with corporate goals and growth objectives
  • Collaborate with cross-functional leaders to integrate marketing priorities into enterprise-wide planning
  • Evaluate market dynamics, competitive intelligence, and emerging opportunities to inform strategy
  • Translate business objectives into marketing plans with clear KPIs, measurement frameworks, and ROI benchmarks
  • Develop advanced analytics capabilities to measure, forecast, and optimize marketing performance
  • Establish and oversee marketing dashboards, reporting structures, and predictive models
  • Direct the creation and execution of integrated, multi-channel campaigns focused on customer acquisition, retention, and loyalty
  • Provide guidance on media planning and performance marketing strategies
  • Ensure brand positioning, storytelling, and creative assets resonate with target audiences and are validated through consumer research
  • Support regional and local market customization to strengthen brand relevance across geographies
  • Serve as senior advisor to executive leadership and mentor the marketing team
  • Build cross-functional alignment with retail sales, product development, cultivation, production, and other business units
  • Oversee the end-to-end customer experience across all marketing touchpoints

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field
  • MBA or advanced degree strongly preferred
  • 10+ years in senior marketing leadership roles with a proven track record in both strategy and analytics
  • Demonstrated success in leading integrated marketing campaigns and scaling data-driven marketing functions
  • Experience serving as a trusted partner to executive leadership and preparing for C-suite succession
  • Deep expertise in marketing strategy, analytics, and execution, including brand positioning, consumer insights, and media planning
  • Proficiency in data analytics tools and methodologies; ability to translate complex data into actionable insights
  • Demonstrated strength in balancing creative brand-building with rigorous performance optimization
  • Strong command of financial modeling, ROI analysis, and forecasting in a marketing context
  • Versatility to shift between high-level strategic planning and detailed execution
  • Excellent leadership, communication, and stakeholder management skills
  • Proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook); experience with advanced analytics platforms (e.g., Tableau, Google Analytics, SQL) a plus
  • Willingness to work an average of 40 hours per week and be available after hours if an emergency arises
  • Must live in Tampa, FL or Tallahassee, FL
Benefits
  • A comprehensive benefits package including paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategyanalyticsdata-driven marketingbrand positioningconsumer insightsmedia planningfinancial modelingROI analysisforecastingintegrated marketing campaigns
Soft skills
leadershipcommunicationstakeholder managementcross-functional collaborationmentoringstrategic planningcreative brand-buildingperformance optimizationadaptabilityproblem-solving
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in AnalyticsMBA or advanced degree