Astanza Laser

Chief Marketing Officer

• Develop and implement company-wide marketing strategies
• Manage an award-winning marketing team and be a key member of Astanza leadership
• Generate leads for the sales team using content marketing, SEO, SEM, and other targeted activities
• Manage product roadmap and marketing launch plans, considering competitive positioning and pricing
• Lead development of marketing collateral (brochures, websites, videos, presentations) and create presentations
• Participate in content creation (webinars, product videos) and represent Astanza at trade shows and industry events
• Budgeting, planning, and activation of event marketing activities at aesthetic shows, tattoo shows, and other events
• Be the subject matter expert for Astanza products and coordinate product training with engineering and clinical teams
• Develop and activate lead capture, lead nurturing, and lead reporting structures
• Work with Jr. Product Marketing Manager and Digital Marketing Manager on product branding, positioning, website updates, and copy
• Conduct competitive analysis, market research, and share marketplace intelligence
• Lead content marketing team to create blog content, webinars, and product videos
• Lead trade show strategy to raise awareness, generate sales leads, and support sales

Director of Marketing