Assurant

Director, Product Marketing

Assurant

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Salary

💰 $103,800 - $173,300 per year

Job Level

Lead

About the role

  • Define and evolve product value propositions, positioning, and messaging for key audiences—including consumers, vehicle and equipment dealers, and other partners who sell our products.
  • Leverage customer insights, performance data, market trends, and competitive analysis to shape messaging and support growth objectives.
  • Collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to gather inputs and translate them into clear, compelling narratives.
  • Lead the development and execution of integrated go‑to‑market strategies for new product launches and enhancements.
  • Build and maintain sales and marketing enablement materials such as presentations, one‑pagers, videos, and collateral.
  • Support affinity and strategic partner brands with product marketing strategy, guidance, and deliverables.
  • Ensure all materials meet brand standards while identifying and communicating unique requirements within the Auto and Commercial Equipment lines.
  • Partner closely with Sales and Product teams to develop materials that improve product understanding, adoption, and conversion across both consumer and dealer channels.
  • Lead multi‑workstream initiatives spanning Marketing, Creative Services, Product, Operations, and Technology.
  • Manage legal and compliance review cycles for all marketing deliverables.
  • Represent Marketing in national client implementations, supporting collateral needs, review processes, and client communication.

Requirements

  • Bachelor’s degree in marketing, Business, or a related field.
  • A minimum of 10 years of progressive product marketing experience, ideally supporting complex product portfolios or multi‑channel environments.
  • Proven ability to lead large, cross‑functional initiatives with minimal oversight, driving clarity and execution across diverse stakeholder groups.
  • Experience developing marketing materials across a wide range of channels, platforms, and formats (digital, print, sales enablement, training, etc.).
  • Strong analytical and storytelling capabilities, with a track record of leveraging data to guide decisions and successfully manage major product launches.
  • Highly proficient working in a Windows-based environment and using Microsoft 365 tools, including Outlook, Word, Excel, PowerPoint, Teams, SharePoint, and OneDrive.
  • Experience with Monday.com (project management), Bynder or similar digital asset management platforms, and Adobe Acrobat Pro.
Benefits
  • Comprehensive health, dental, and vision insurance day one of employment.
  • 401(k) with company 6% match.
  • Paid time off, holidays, and volunteer days.
  • 100% virtual work from home environment with semi-annual opportunities to meet in person.
  • Professional development programs.
  • Employee wellness programs and mental health resources.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket analysisdata analysisstorytellinggo-to-market strategysales enablementmarketing materials developmentcross-functional leadershipcompliance managementproduct launch management
Soft Skills
collaborationcommunicationanalytical thinkingstrategic thinkingproject managementstakeholder managementcreativityadaptabilityleadershipproblem-solving