Assurant

Regional Marketing Director, Europe

Assurant

full-time

Posted on:

Location Type: Hybrid

Location: Frankfurt • Germany

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Job Level

Lead

About the role

  • Lead the development of the regional marketing strategy and annual plan, ensuring alignment with global direction and in-market realities.
  • Represent Europe within the global marketing organisation, advocating for regional needs, perspectives, and opportunities.
  • Partner closely with senior executives and cross-functional leaders to shape plans, guide decision-making, and ensure marketing drives measurable value.
  • Support both B2B and Growth Marketing across the region—aligning commercial needs, sales enablement, and customer engagement.
  • Ensure global B2B2C strategies can be executed effectively in-region, navigating compliance, product, regulatory, and language considerations.
  • Lead and develop a small, high-performing regional marketing team focused on execution, localisation, and in-country impact.
  • Act as an orchestrator and connector—balancing consistency across Europe with the nuanced needs of individual markets.

Requirements

  • A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Significant progressive marketing experience with regional or cross-functional leadership responsibilities.
  • Experience from within insurance or financial services industries marketing add-on solutions products that sit alongside a partner’s core proposition.
  • A track record of delivering effective marketing strategies and campaigns that translate business goals into measurable outcomes.
  • Strong digital marketing knowledge and analytical capability to interpret data and inform decisions.
  • Experience leading marketing programs across countries and cultures, ideally in B2B, B2B2C, and/or D2C environments.
  • Excellent collaboration skills and a solutions-oriented mindset, with the ability to navigate ambiguity and drive alignment.
  • Strong communication, organisational, and project management capabilities.
  • Experience working within a fast-paced, matrixed environment.
  • Fluency in English and proficiency in the local language.
  • Ability to build trusted relationships at senior levels and adapt effectively to cultural differences across European markets.
Benefits
  • Performance Bonus Scheme 10%
  • Pension
  • Car Allowance
  • Mobile phone and laptop
  • Flexible Working
  • Learning and Development opportunities
  • Additional benefits will differ per country
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyB2B marketingB2B2C marketingD2C marketingdigital marketingdata analysiscampaign managementproject managementlocalisationsales enablement
Soft Skills
collaborationsolutions-oriented mindsetcommunicationorganisational skillsproject managementleadershipadaptabilityrelationship buildingcross-functional leadershipnavigating ambiguity
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business Administration