Assort Health

Head of Demand Generation

Assort Health

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $200,000 - $235,000 per year

Job Level

Lead

About the role

  • Own pipeline targets: You’ll be accountable for driving qualified pipeline and revenue through scalable, measurable demand programs across enterprise and mid-market health systems and provider groups.
  • Build and run account-based campaigns: Design and execute highly targeted ABM campaigns that reach healthcare executives, operators, and patient access leaders across paid media, email marketing, sponsored content, social media, events, and our website.
  • Lead paid and organic growth with clear ROI: Own paid search, paid social (especially LinkedIn), SEO/GEO, content syndication, and industry partnerships. Work closely with external agencies to continuously test, learn, and optimize for pipeline quality—not vanity metrics.
  • Create strong nurture and conversion paths: Own email marketing and lead nurturing programs that educate buyers, build trust, and move prospects efficiently from interest to opportunity.
  • Establish measurement and rigor: Define success metrics, dashboards, and reporting that clearly connect programs to pipeline and revenue. Analyze funnel performance, run experiments, and use data to guide prioritization and iteration.
  • Partner closely with Sales: Work hand-in-hand with Sales and BDR leadership on targeting, messaging, lead handoff, scoring, and feedback loops. Pipeline is a shared responsibility, and you’ll help make that collaboration seamless.
  • Shape messaging with the team: Partner with Product Marketing, Content, and Creative to build assets that clearly communicate Assort’s value and resonate with key decision-makers and drive engagement across the buyer’s journey.
  • Build for scale: As demand grows, help define what the function becomes next—team structure, hiring plans, process improvements, and long-term roadmap.

Requirements

  • 5-8+ years of experience in demand generation or growth marketing in high-growth B2B SaaS environments (health-tech experience is a big plus).
  • 1+ years of experience managing agencies and building, leading, and developing teams.
  • Experience growing a database organically via multiple channels.
  • A proven track record of driving pipeline and revenue by generating qualified leads for BDRs through highly targeted campaigns.
  • Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns.
  • Experience building demand engines from early stages and scaling them as the company grows.
  • Strong Sales partnership experience, including lead management and scoring, enablement, and feedback loops.
  • Experience with HubSpot, Salesforce, Nooks, Outreach, Google Analytics, and paid media platforms.
  • A strong analytical mindset—you’re comfortable making decisions with data and running experiments.
  • Excellent written and verbal communication skills, with an eye for detail.
  • A strong drive, work ethic, and results-driven operating style.
  • A high personal standard of excellence and a focus on doing things the right way.
  • A self-starting mindset: comfortable with ambiguity, excited to own outcomes, and motivated by impact.
Benefits
  • 💸 Competitive Compensation – Including salary *and* employee stock options so you share in our success.
  • 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
  • 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
  • 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
  • 🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
  • 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
  • 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
  • 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
  • 👵 401(k) – Let us help you plan for the future. We’ve got you covered.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingaccount-based marketingSEOcontent syndicationlead nurturingsales enablementpipeline managementdata analysiscampaign optimization
Soft Skills
analytical mindsetcommunication skillsteam leadershipcollaborationresults-drivenself-startingattention to detailwork ethicadaptabilitystrategic thinking