Head of Events and Field Marketing
Assort Health
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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Salary
💰 $150,000 - $200,000 per year
Job Level
About the role
- Design and operationalize a scalable field marketing strategy aligned to sales territories and pipeline goals to deliver measurable and consistent ROI.
- Own the creative vision and experience design for Assort’s events — developing differentiated formats, programming, and moments that create genuine connection and leave a lasting impression with executive audiences.
- Manage a multi-million-dollar events and field marketing budget, including vendor strategy, cost controls, and prioritization to support aggressive growth targets.
- Own events and field marketing end-to-end including event selection, budgeting, execution, and follow-up — serving as the single accountable owner for this channel.
- Coordinate seamlessly with Sales, Business Development, Demand Gen, and Provider Success on pre-event outreach and post-event follow-up to maximize pipeline creation and deal acceleration.
- Establish clear event ROI across the portfolio, including pipeline sourced, pipeline influenced, and cost per opportunity, and use insights to continuously optimize investment mix.
- Build, hire, onboard, and lead a high-performing distributed team of regional field marketers aligned to sales territories, enabling Assort to execute 100+ regional events annually across key markets.
Requirements
- 6+ years of experience in field marketing and/or events marketing at a high-growth B2B technology company.
- Managed large-scale event portfolios (dozens to hundreds annually), combining strong operational and analytical skills to own ROI reporting, budgets, and performance measurement.
- Builder mentality — thrives in ambiguity, takes high ownership, and can scale systems from zero-to-one.
- Proven ability to hire, manage, and scale teams, ideally in a distributed or region-based model.
- Familiarity with healthcare, health IT, or selling into provider organizations is a plus.
Benefits
- 💸 Competitive Compensation – Including salary *and* employee stock options so you share in our success.
- 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
- 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
- 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
- 🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
- 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
- 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
- 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
- 👵 401(k) – Let us help you plan for the future. We’ve got you covered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingevent marketingROI reportingbudget managementperformance measurementevent selectionevent executionpipeline creationdeal accelerationteam management
Soft Skills
creative visionexperience designoperational skillsanalytical skillsownershipleadershipcollaborationadaptabilitycommunicationstrategic thinking