Aspire Software

GTM Engineer

Aspire Software

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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About the role

  • Own and optimize CRM architecture (HubSpot preferred)
  • Design lifecycle stages, pipeline structure, and attribution logic
  • Build automated workflows for lead routing, scoring, nurturing, and lifecycle progression
  • Ensure data cleanliness, integrity, and reporting accuracy
  • Document scalable GTM systems and processes
  • Implement automation across marketing and sales systems
  • Connect tools via APIs, webhooks, Zapier/Make, or native integrations
  • Build and maintain outbound infrastructure (domains, sending tools, tracking, sequencing)
  • Manage enrichment tools and prospecting platforms
  • Improve deliverability and technical performance of outbound systems
  • Develop dashboards for pipeline, funnel performance, CAC, LTV, and conversion metrics
  • Create attribution models to measure campaign impact
  • Analyze GTM experiments and provide actionable insights
  • Support forecasting and revenue planning
  • Run and instrument outbound experiments (ICP testing, messaging, segmentation)
  • Optimize acquisition funnels and conversion points
  • Identify bottlenecks and design systematic improvements
  • Continuously improve conversion rates across the revenue lifecycle
  • Partner closely with Sales, Marketing, and Leadership
  • Improve pipeline velocity and sales efficiency
  • Support expansion and new market initiatives
  • Provide structured reporting and strategic insights to the CEO

Requirements

  • 2–5+ years in RevOps, Growth Engineering, Sales Ops, or similar role
  • Strong experience with HubSpot (preferred) or Salesforce
  • Understanding of B2B SaaS revenue funnels
  • Experience with marketing automation tools
  • Familiarity with APIs and system integrations
  • Strong analytical and systems-thinking mindset
  • Flunet in English, both written and verbal, is essential
  • Legally authorized to work in Canada
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM architectureautomated workflowsdata cleanlinessreporting accuracyattribution modelspipeline performanceconversion metricsoutbound infrastructuremarketing automationanalytical mindset
Soft Skills
systems-thinkingcommunicationcollaborationstrategic insightsproblem-solvingleadershipadaptabilityanalytical skillscreativityattention to detail