Content Manager
Aspire Software
full-time
Posted on:
Location Type: Hybrid
Location: Montreal • Canada
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About the role
- Own content creation across the full funnel including blogs, case studies, landing pages, email sequences, sales collateral, webinars, and customer stories.
- Develop restaurant specific messaging tailored to independent operators, regional groups, and enterprise restaurant brands.
- Turn complex AI and operational technology concepts into clear, practical value for restaurant teams.
- Partner with design to ensure content is visually polished and campaign ready.
- Own HubSpot segmentation, list building, and audience strategy by restaurant type, size, role, and lifecycle stage.
- Build and optimize workflows including nurtures, re-engagement programs, lead scoring, routing, and sales follow up.
- Maintain clean, scalable lists to support campaigns, sales enablement, and accurate reporting.
- Continuously test subject lines, messaging, and cadence to improve engagement and conversion.
- Plan and execute campaigns for product launches, restaurant focused webinars, events, and demand generation programs.
- Own campaign setup end to end including lists, emails, landing pages, forms, and follow ups.
- Track and report on performance across email, landing pages, and mid funnel programs with a focus on lead quality and pipeline contribution.
- Gather insights from Sales conversations, demos, and customer feedback to inform content and segmentation strategy.
- Conduct lightweight competitive and market research within the restaurant technology space.
- Proactively identify content gaps and campaign opportunities tied to revenue goals.
Requirements
- 3 to 5 years of experience in content marketing, lifecycle marketing, or demand generation, ideally in B2B SaaS.
- Strong writing and messaging skills with an understanding of restaurant operations or frontline hospitality challenges.
- Hands on experience with HubSpot, especially segmentation, list building, workflows, and lifecycle management.
- Ability to work cross functionally with Sales, design, and external partners.
- Highly organized, proactive, and comfortable managing multiple campaigns in a fast paced startup environment.
- Experience with webinars, events, or account based programs is a plus.
- Bonus experience in restaurant tech, hospitality, or vertical SaaS.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketinglifecycle marketingdemand generationcampaign managementemail marketinglead scoringworkflow optimizationcompetitive researchmarket researchcopywriting
Soft Skills
strong writing skillsorganizational skillsproactivecross-functional collaborationability to manage multiple campaignscommunication skillsanalytical skillsproblem-solvingattention to detailadaptability