Content Manager
Aspire Software
full-time
Posted on:
Location Type: Hybrid
Location: Montreal • Canada
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About the role
- Own content creation across the full funnel including blogs, case studies, landing pages, email sequences, sales collateral, webinars, and customer stories.
- Develop restaurant specific messaging tailored to independent operators, regional groups, and enterprise restaurant brands.
- Turn complex AI and operational technology concepts into clear, practical value for restaurant teams.
- Partner with design to ensure content is visually polished and campaign ready.
- Own HubSpot segmentation, list building, and audience strategy by restaurant type, size, role, and lifecycle stage.
- Build and optimize workflows including nurtures, re-engagement programs, lead scoring, routing, and sales follow up.
- Maintain clean, scalable lists to support campaigns, sales enablement, and accurate reporting.
- Continuously test subject lines, messaging, and cadence to improve engagement and conversion.
- Plan and execute campaigns for product launches, restaurant focused webinars, events, and demand generation programs.
- Own campaign setup end to end including lists, emails, landing pages, forms, and follow ups.
- Track and report on performance across email, landing pages, and mid funnel programs with a focus on lead quality and pipeline contribution.
- Gather insights from Sales conversations, demos, and customer feedback to inform content and segmentation strategy.
- Conduct lightweight competitive and market research within the restaurant technology space.
- Proactively identify content gaps and campaign opportunities tied to revenue goals.
Requirements
- 3 to 5 years of experience in content marketing, lifecycle marketing, or demand generation, ideally in B2B SaaS.
- Strong writing and messaging skills with an understanding of restaurant operations or frontline hospitality challenges.
- Hands on experience with HubSpot, especially segmentation, list building, workflows, and lifecycle management.
- Ability to work cross functionally with Sales, design, and external partners.
- Highly organized, proactive, and comfortable managing multiple campaigns in a fast paced startup environment.
- Experience with webinars, events, or account based programs is a plus.
- Bonus experience in restaurant tech, hospitality, or vertical SaaS.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketinglifecycle marketingdemand generationcampaign managementemail marketinglead scoringworkflow optimizationcompetitive researchmarket researchcopywriting
Soft skills
strong writing skillsorganizational skillsproactivecross-functional collaborationability to manage multiple campaignscommunication skillsanalytical skillsproblem-solvingattention to detailadaptability