Aspire Living & Learning

Communications

• Translate complex operational and clinical work into compelling, human-centered narratives that resonate with external audiences such as families, schools, funders, policymakers, and prospective employees.
• Develop messaging frameworks, talking points, and narrative guides that keep Aspire’s story consistent across departments and channels.
• Proactively identify positioning gaps and help shape external narratives before they’re defined for us.
• Manage media relations, including drafting press releases, pitching stories, and responding to inquiries.
• Build and maintain relationships with journalists and outlets across Aspire’s footprint, with emphasis on Connecticut, Massachusetts, New Hampshire, Vermont, and Maryland.
• Support thought leadership by helping identify opportunities and preparing Aspire spokespeople for interviews, panels, and speaking engagements.
• Draft op eds, bylines, and award submissions that elevate Aspire’s reputation in human services, behavioral health, and education.
• Monitor emerging industry conversations and help insert Aspire’s perspective with clarity and confidence.
• Partner with the marketing team to amplify Aspire’s external visibility through digital and content channels.
• Draft and refine leadership messaging, all staff updates, and executive talking points aligned with Aspire’s voice and values.
• Support change communication in partnership with senior leadership and People & Culture to maintain trust and transparency during periods of transition.
• Serve as a communications resource for cross-functional initiatives that require timely, consistent messaging.
• Participate in training and assigned skill-building opportunities as delegated by management.

Communications Manager