@ASK Training

Marketing Executive – Digital Advertising, Campaigns

@ASK Training

full-time

Posted on:

Location Type: Hybrid

Location: Singapore • Singapore

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About the role

  • Plan, execute, and optimise paid campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
  • Conduct regular performance analysis using GA4, Tag Manager, and platform analytics to improve ROI and lead quality.
  • Develop ad copy, creative briefs, and landing page requests aligned with campaign goals.
  • Manage campaign budgets, bidding strategies, and audience targeting to ensure efficiency.
  • Support end-to-end execution of digital marketing campaigns, including email marketing (EDMs), remarketing, social media and content amplification.
  • Coordinate organic and paid social campaigns across platforms (LinkedIn, Facebook, Instagram, TikTok), ensuring consistent brand voice and alignment with campaign objectives.
  • Collaborate with the content and design teams to plan and publish engaging digital assets such as posts, short-form videos, infographics, and landing pages, when needed.
  • Assist with content scheduling, community engagement, and performance tracking on social channels, when needed.
  • Conduct A/B testing, tracking setup, and post-campaign reporting to evaluate and optimise results.
  • Monitor competitor activities, industry trends, and emerging tools in digital advertising, social media, and content marketing.
  • Coordinate with external vendors, agencies, or partners when needed (e.g., media platforms, ad credits, campaign support).
  • Participate in brainstorming sessions for new marketing initiatives, product launches, or events.
  • Contribute ideas for content marketing, SEO, website enhancements, or lead generation strategies.

Requirements

  • 4+ years of experience in marketing or paid advertising (agency or in-house).
  • Hands-on experience managing campaigns on Google Ads (Search & Display); exposure to LinkedIn Ads or Microsoft Ads is a plus.
  • Familiarity with social media management (LinkedIn, Facebook, Instagram, TikTok) and content coordination.
  • Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
  • Strong analytical mindset with attention to detail and data accuracy.
  • Excellent written and verbal communication skills.
  • A proactive learner who enjoys testing, iterating, and optimising campaigns for better results.
  • Ability to work independently and collaborate effectively with cross-functional teams.
Benefits
  • Hybrid Work – Flexibility to work from home or the office.
  • Professional Development – Grow and learn within a dynamic and supportive team.
  • Competitive Compensation – Attractive salary and benefits package based on experience and skills.
  • Collaborative Environment – Work with a passionate marketing and tech team that values innovation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid advertisingcampaign managementA/B testingconversion trackingdigital marketingSEOcontent marketinganalyticsaudience targetingbidding strategies
Soft Skills
analytical mindsetattention to detailwritten communicationverbal communicationproactive learnercollaborationindependencecreativityproblem-solvingcommunity engagement