Ascensus

Director of Marketing Strategy

Ascensus

full-time

Posted on:

Location Type: Office

Location: Newton • Massachusetts • Pennsylvania • United States

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Job Level

Lead

About the role

  • Responsible for the strategic and tactical implementation of data driven marketing and content
  • Create and oversee unique strategic programs in support of sales and retention
  • Identify, develop and execute appropriate marketing programs and tools designed to build and extend the Ascensus’ brand, generate revenue and support the sales and service teams to strengthen market position
  • Work closely with the key business stakeholders and teams to develop a cohesive plan to help shape and influence our future distribution partner communications, training programs, and other key priorities
  • Implement required procedures for effective delivery of programs and materials
  • Manage high profile projects to ensure our positioning is compelling, differentiating, and targeted to its intended audience
  • Collaborate well with product managers and other center of excellence marketing managers to build the brand and deliver business value

Requirements

  • BS Degree in Marketing or related field or work equivalent required
  • Requires a minimum of 7 years’ experience with a strong concentration in retirement products and services, and the marketing discipline
  • Out-of-the box thinker, with a passion for envisioning new approaches and creating programs that inspire, motivate, and aim to “convert” interest into action
  • Requires strong writing ability to craft compelling communications, including the skill of communicating technical topics, both orally and on paper, in a simplified manner
  • Wide range of technical expertise regarding industry and competitive landscape, regulatory environment, client interaction, marketing programs, tools and digital experience preferred
  • Ability to work within a team effectively and willingness to partner and develop strong relationships with other disciplines within the company toward the end of creating integrated, comprehensive programs
  • Ability to think strategically and to manage a large workload efficiently, including the ability lead others within the company
  • Willingness to handle tactical implementation at all levels and stages of development as needed
  • Ability to set marketing agendas consistent with company growth objectives
  • Strong communications and presentation skills – dynamic, creative, persuasive and succinct
  • Strong business sense and attention to detail particularly with regard to program logistics and budget considerations
Benefits
  • Potential to have direct reports
  • Available for travel as business requires
  • Equal Opportunity Employer
  • Reasonable accommodations for qualified individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data driven marketingcontent marketingmarketing programsretirement productscommunicationsprogram logisticsbudget managementdigital experiencestrategic planningtactical implementation
Soft Skills
out-of-the-box thinkingstrong writing abilityteam collaborationrelationship buildingstrategic thinkingworkload managementdynamic communicationcreative problem solvingpersuasive presentationattention to detail
Certifications
BS Degree in Marketing