Ascensia Diabetes Care

Marketing

• Responsible for all strategic development of Rx portfolio, inclusive of messaging, claims development, targeting strategy and tactics with HCPs and Pharmacists
• Lead all annual brand planning efforts for Rx/Contracted business
• Partner with Managed Care and FFS Sales to support those relationships and help pull through related volume.
• Own and manage all retail and independent pharmacist patient support programs to ensure business rules, performance and reporting all ensure each program optimizes for retention and profitability
• Responsible for complete evaluation of all contracted non-personal strategy, including vendors, tactics, messaging and performance tracking.
• This role will empower the Sr. Brand Manager to reimagine the existing marketing strategy/plan ahead of the next fiscal year
• All contracting and related activities for vendors associated with HCP/Professional plans
• Represent the US in select global and new business workstreams
• Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.
• Manage and maintain all portfolio changes, including launches, changes and any EOL projects
• Partner with marketing team member(s) to set forecasts, strategy and execution tactics for all HCP sample meters across the portfolio
• Provide marketing support to the Market Access, Retailer and FSS sales teams, including creating or updating materials, messaging, training assets, and promotional tools.
• Partner with the Digital/CRM team as the marketing lead for BGM CRM initiatives, including campaign briefing, deployment oversight, consumer experience optimization, and performance measurement.
• Lead wide-ranging revamp of in-country processes (SOPs, training, KPI development, management and agent tools) for 3rd party customer service team.

Senior Marketing Manager