Senior Marketing Manager

Ascensia Diabetes Care

Sr. Marketing Manager shaping actionable marketing programs for diabetes care company.

Posted 6/26/2026full-timeRemote • New Jersey • 🇺🇸 United StatesSenior💰 $154,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for all strategic development of Rx portfolio, inclusive of messaging, claims development, targeting strategy and tactics with HCPs and Pharmacists
Lead all annual brand planning efforts for Rx/Contracted business
Partner with Managed Care and FFS Sales to support those relationships and help pull through related volume.
Own and manage all retail and independent pharmacist patient support programs to ensure business rules, performance and reporting all ensure each program optimizes for retention and profitability
Responsible for complete evaluation of all contracted non-personal strategy, including vendors, tactics, messaging and performance tracking.
This role will empower the Sr. Brand Manager to reimagine the existing marketing strategy/plan ahead of the next fiscal year
All contracting and related activities for vendors associated with HCP/Professional plans
Represent the US in select global and new business workstreams
Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.
Manage and maintain all portfolio changes, including launches, changes and any EOL projects
Partner with marketing team member(s) to set forecasts, strategy and execution tactics for all HCP sample meters across the portfolio
Provide marketing support to the Market Access, Retailer and FSS sales teams, including creating or updating materials, messaging, training assets, and promotional tools.
Partner with the Digital/CRM team as the marketing lead for BGM CRM initiatives, including campaign briefing, deployment oversight, consumer experience optimization, and performance measurement.
Lead wide-ranging revamp of in-country processes (SOPs, training, KPI development, management and agent tools) for 3rd party customer service team.

Requirements

What you’ll need

Bachelor’s Degree is required; Master’s Degree is preferred.
10+ years of digital marketing, brand marketing or integrated marketing roles is required.
Experience in healthcare, OTC, consumer health, or regulated industries preferred.
Proven ability to develop and execute full‑funnel marketing campaigns (3rd party promotional vendors, SEO, and CRM).
Strong understanding of digital ecosystems, consumer/HCPs, and engagement optimization.
Experience contributing to brand strategy and aligning tactical plans to business objectives.
Experience with programs aimed at influencing pharmacists at point of adjudication.
Hands-on experience with CRM marketing, including campaign briefing, deployment oversight, and performance tracking.
Familiarity with pharmacy (e.g., Medicare Part B), and HCP marketing channels.
Demonstrated experience managing external agencies and vendors (media, SEO, influencer).

Benefits

Comp & perks

medical
dental
vision
401k
holiday pay
vacation and more

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingbrand marketingintegrated marketingfull-funnel marketing campaignsCRM marketingSEOperformance trackingcampaign briefingengagement optimizationvendor management

Soft Skills

strategic developmentcollaborationleadershipcommunicationplanningexecutionevaluationoptimizationtrainingcross-functional teamwork

Certifications

Bachelor’s DegreeMaster’s Degree