ASAAS

Product Marketing Analyst – Mid-level

ASAAS

full-time

Posted on:

Location Type: Remote

Location: Brazil

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Work in partnership with Sales, Customer Success (CS) and Channels teams, understanding needs and opportunities
  • Support the creation and updating of playbooks, presentations, battlecards, objection-handling guides, commercial proposals, case studies and other sales enablement materials for Asaas products
  • Assist in conducting internal and customer research to capture objections, pain points and suggestions from the commercial team and translate them into improvements to materials and communications
  • Collaborate on segmenting and adapting content and materials for different target audiences and market verticals
  • Support trainings on the product portfolio, competitive differentiators, product roadmap and launches, together with the Sales Enablement team
  • Work with Product Managers and other Product Marketing Managers (PMMs) to ensure alignment of initiatives across products, market and the commercial team’s needs
  • Contribute to the development of competitive analyses and enablement tools for commercial strategies
  • Support multiple projects simultaneously, following alignments and priorities established by leadership
  • Assist in monitoring enablement metrics, such as material adoption, knowledge gaps and impact on sales
  • Collaborate on initiatives for channels and partners
  • Manage automated email sequences with the CRM team for clients, under guidance and in partnership with the commercial team
  • Support the development of offers and promotions, considering the specificities of each acquisition channel

Requirements

  • Previous experience in Product Marketing or related areas within technology companies (experience in SaaS is a plus)
  • Experience developing sales enablement materials (presentations, one-pagers, case studies, playbooks, etc.)
  • Strong written and verbal communication skills
  • Knowledge and hands-on experience in content segmentation and adapting materials for different audiences
  • Experience with marketing automation tools and building email flows/sequences
  • Ability to work and communicate effectively with cross-functional teams
  • Proactive, organized, detail-oriented and results-driven profile
  • Degree completed or in progress in fields such as Business Administration, Marketing, Communications, Advertising, Engineering or related areas
Benefits
  • Medical and dental insurance with no co-pay
  • Life insurance
  • Allowance for medication purchases and for physical activities
  • Partnerships with Neon for financial wellness and with Zenklub for physical and mental health (4 free therapy or nutritionist sessions per month)
  • Quick massages at headquarters
  • Flexible meal benefit via a credit card (Visa)
  • Free meals at headquarters
  • Daycare assistance
  • Parental support program
  • Extended maternity and paternity leave
  • In-house training platform
  • Education assistance that subsidizes 70% of tuition fees for degrees and language courses, as well as the purchase of courses and books
  • Work-from-home allowance
  • Work equipment provided
  • Furniture allowance
  • Partnership with WOBA for coworking access across Brazil
  • Birthday day off
  • Happy hour allowance
  • Referral bonus for new hires
  • Performance bonus based on annual targets
  • Stock option plan
  • Casual work environment, no dress code

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingSales EnablementContent SegmentationMarketing AutomationEmail FlowsCompetitive AnalysisProject ManagementResearchMaterial DevelopmentMetrics Monitoring
Soft skills
CommunicationCollaborationProactiveOrganizedDetail-orientedResults-drivenInterpersonal SkillsAdaptabilityProblem-solvingTeamwork