Marketing Operations Specialist

Articulate

full-time

Posted on: 1/15/2026

Location Type: Remote

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💰 $68,400 - $90,630 per year

About the role

Support the development, testing, and enablement of ongoing and new marketing campaigns and workflows to streamline marketing operations.
Build, execute, and QA marketing campaigns within the marketing automation platform using established templates and standards.
Support various campaign types, including webinars, gated content, events, and nurtures.
Execute campaign-related operational tasks such as list uploads, segmentation, data validation, and campaign activation.
Oversee tasks related to lead flow, such as building and maintaining automation, workflows, and routing rules.
Build and maintain lightweight automations (e.g., Zapier flows) to support campaign intake, execution, or ad-hoc processes.
Assist with execution and validation within the customer engagement platform (CEP), including basic builds, QA, and data flow checks.
Collaborate with the GTM Ops team to ensure campaigns strictly adhere to the operational standards and are ready for launch.
Perform thorough QA prior to launch to validate logic, data, timing, and integrations.
Monitor campaigns post-launch and assist with troubleshooting as needed.
Build and maintain routine reports for cross-functional stakeholders as needed.
Identify opportunities to improve templates, workflows, and operational processes; suggest and help implement incremental enhancements.
Maintain clear documentation for campaign builds, processes, and recurring workflows.

2-5 years in marketing operations, campaign operations, or a similar role.
B2B SaaS experience required.
Hands-on experience building campaigns in a marketing automation platform (Marketo, HubSpot).
Exposure to customer engagement platforms (Braze, Pendo), with the ability to support builds, QA, and integrations.
Analytical skills to extract meaning and recommend actions.
Strong attention to detail and commitment to accuracy.
Outstanding communication skills.
Ability and desire to learn quickly and troubleshoot problems.
Four-year college degree or equivalent experience.

Benefits

This position is also bonus-eligible.
This position is eligible for Articulate’s robust suite of benefits which are detailed here.

Tip: use these terms in your resume and cover letter to boost ATS matches.

marketing operationscampaign operationsdata validationautomationQAsegmentationreportingtroubleshootingB2B SaaSanalytical skills

attention to detailcommunication skillsproblem-solvingcollaborationcommitment to accuracyability to learn quickly