Articulate

Marketing

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
• Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
• Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
• Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
• Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
• Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
• Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team's technical capabilities
• Foster a culture of accountability, curiosity, and continuous improvement
• Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
• Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
• Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
• Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

Senior Manager, Lifecycle Marketing

Brand Designer

• Lead and guide a team of brand designers ranging from junior to senior, reinforcing established strategic and creative direction while fostering growth through constructive feedback
• Provide hands-on mentorship, helping team members hone their creative skills and balance individual project priorities
• Communicates with a calm, reliable leadership voice that builds team confidence, eases day-to-day anxiety, and supports a positive, motivated team environment
• Foster a culture of experimentation, rapid ideation, and comfort with AI tooling in strategic applications for increased velocity and impact across brand creative
• Ensure team members are operating at the appropriate level of autonomy, with Senior II designers leading project scoping and execution
• Translate established marketing and brand direction into actionable design guidance for your team, ensuring clarity and consistency in execution
• Manage discovery and design decisions to align user needs with business goals, ensuring impactful and strategic outcomes
• Utilize systems thinking to create scalable, consistent visual assets that support campaign and brand objectives
• Guide the execution of impactful design solutions aligned to established creative direction for marketing, digital, and campaign assets that reinforce brand identity and support GTM goals
• Work efficiently with design systems, templates, repeatable processes, and guidelines to ensure scalability and consistency
• Support scoping and delegate complex projects into simple, manageable design tasks that the team can execute effectively.
• Identify when external creative partners are needed, defining criteria, reviewing portfolios/capabilities, making final selection decisions.
• Collaborate with brand and messaging design leaders to ensure consistent execution against established priorities.
• Identify when external creative partners are needed, defining criteria, reviewing portfolios/capabilities, making final selection decisions.
• Work closely with the Messaging Design and GTM partners to facilitate cohesive and productive brainstorming sessions.

Manager, Brand Design

Business Development Rep

• Generate qualified meetings for Account Executives by running high-volume, high-quality outbound outreach across phone, email, LinkedIn, and other channels
• Personalize messaging based on industry, persona, and company-specific triggers
• Collaborate with Account Executives to develop and execute plans to maximize territory penetration and pipeline development
• Set up meetings or calls between prospects and Account Executives
• Report to the Business Development Manager on (weekly/monthly/quarterly) sales results and sales trends
• Stay up-to-date with new products/services and new pricing and payment plans
• Work cooperatively with other Articulate teams to ensure smooth handoffs from prospect to Account Executive.
• Partner with Marketing to align with ABM plays, campaigns, trade shows and events to generate qualified pipeline
• Cultivate a strong understanding of Articulate products and industry trends to provide relevant and compelling information to prospects in a live environment
• Be responsive to prospects during standard business hours to support timely follow-up and meeting conversion
• Other sales development duties as assigned

Business Development Representative

Engineering Manager

• Lead and grow a high-performing engineering team focused on integrations and platform connectivity.
• Define and evolve a scalable integration architecture that supports multiple types of workflows and external systems.
• Build shared frameworks, APIs, and infrastructure that reduce the marginal cost of future integrations.
• Partner across engineering teams to align on ownership boundaries, shared services, and platform standards.
• Drive clarity in prioritization—partnering with product management to focus on the highest-impact integration opportunities rather than reacting to every request.
• Ensure integrations are observable, reliable, secure, and resilient to external system failures.
• Embed strong discovery and experimentation practices to validate integration opportunities before deep investment.
• Develop engineers through direct coaching, clear expectations, and regular feedback.

Engineering Manager – Expansion, Integrations

Product Analyst

• Partner with product managers, UX researchers, and engineers (and collaborate cross-functionally as needed) to define success metrics for a newly launched product, grounded in product usage behavior — including activation milestones, adoption depth, and behavioral signals of sustained value.
• Conduct deep-dive analyses, using SQL, Looker, Mixpanel, Metabase, Python, or R, on adoption, segmentation, and trial experience to identify product-market fit signals and growth opportunities.
• Develop clear, executive-ready reporting and narratives that distinguish usage from meaningful customer value and inform product investment decisions.
• Build frameworks that connect product usage to long-term engagement and subscription value.
• Synthesize quantitative data with qualitative insights to inform product strategy and shape feature roadmaps.
• Collaborate with engineering teams to ensure reliable product event tracking and high-quality behavioral data.
• Design and analyze experiments to evaluate onboarding, feature adoption, and workflow improvements.
• Present insights and recommendations to senior leadership and guide high-visibility product discussions.
• Contribute to and uphold team best practices for data modeling, visualization standards, and documentation.

Senior Product Analyst, Localization

• Shape our brand’s visual identity and lead the development of large-scale campaigns, web experiences, and scalable brand systems.
• Play a critical part in campaign art direction and acquisition-facing surfaces — ensuring our brand shows up with clarity and impact across digital, web, and experiential touchpoints.
• Act as a mentor and guide for other designers on the team, sharing your expertise and providing valuable feedback to enhance execution and strengthen our design capabilities.
• Independently scope and lead campaign and web initiatives, partnering closely with GTM, Messaging, and Product to ensure cohesive, outcome-driven creative execution.

Senior Brand Designer

Program Manager

• Identify customer learning needs to inform and maintain the customer training roadmap.
• Design, build, and deliver training programs including webinars, workshops, onboarding experiences, and conference presentations.
• Develop scalable, high-quality learning assets such as tutorials, guides, examples, templates, and practice activities.
• Partner with revenue teams to understand customer priorities and incorporate them into training materials and learning journeys.
• Serve as a senior Articulate product and e-learning subject matter expert, providing accurate, actionable guidance across the customer lifecycle.
• Develop and deliver white-glove and executive-level VIP training programs tailored to strategic customers.
• Maintain all training content, customer-facing training sites, and program assets to ensure accuracy and consistency.
• Own project schedules for all training initiatives, tracking deliverables, milestones, timelines, and resources.
• Oversee the customer training site and ensure customer-facing content is up-to-date and well organized.
• Lead operational planning for events and workshops, including vendor management, timelines, review cycles, and facilitation readiness.
• Develop and maintain systems and processes for organizing training materials, assets, data, and documentation.
• Manage the internal review process for training materials, ensuring accuracy, alignment, and quality.
• Compile, analyze, and report training assessments and performance metrics to inform future program improvements.
• Represent Articulate as a senior-level product expert by delivering high-impact demonstrations, webinars, white-glove VIP sessions, and customer-facing assets that reflect expert knowledge of Articulate products and the broader e-learning industry.
• Serve as an internal guide and external ambassador on e-learning best practices, product positioning, and workflow optimization.
• Provide enablement support for sales, customer success, and marketing teams to ensure product messaging is accurate and customer-informed.
• Serve as a conduit between customers and internal teams, ensuring customer perspectives inform product, messaging, and training decisions.
• Participate in beta testing of Articulate products; assess customer impact and provide feedback that reflects real-world usage and learning needs.
• Build strong relationships with customers and influential community members to maximize engagement and identify emerging needs.
• Collaborate with marketing, sales, and customer success enablement teams to share insights, refine messaging, and align programs with customer workflows and business outcomes.