ART-LI

Content Marketing Manager

• Content Creation & Publishing
• Writing blog articles (German/DE) with an SEO focus
• Creating landing page copy (workshops, team events, art topics)
• Translations EN ↔ DE as needed
• Creating visual assets (Canva, Adobe, or similar) — banners, social posts, thumbnails
• Maintaining and updating content on our website
• SEO & Visibility
• Keyword research and competitor analysis
• Creating a monthly SEO content plan
• Optimizing existing pages (on-page SEO, internal linking, titles, meta descriptions)
• Tracking and reporting (Google Search Console, Google Analytics)
• PR & Outreach
• Researching relevant blogs, magazines, event portals, lifestyle and art websites
• Sending personalized PR pitches
• Building and maintaining a blogger & press list
• Securing placements for articles, backlinks and guest posts
• Collaborating with local media in Munich
• Brand Storytelling
• Developing clear messaging for our workshops, art courses and team events
• Contributing to seasonal campaigns (Christmas, Valentine’s Day, company summer events, etc.)

Content & Visibility Assistant – Freelance

Business Development Rep

• Prospecting & Research
• Identification of new corporate clients in Munich and surrounding areas
• Research of HR departments, office managers, team leads
• Building high-quality contact lists
• Outbound acquisition
• Cold outreach via phone, LinkedIn and email
• Initial approach, qualification and scheduling of meetings
• Development of outreach sequences and campaigns
• Pipeline building & database maintenance
• Structured maintenance of all leads and touchpoints
• Building a transparent outbound funnel (Notion/CRM)
• Follow-ups & pre-closing
• Ongoing follow-up sequences
• Handover of qualified leads for final proposal creation
• Upsells (larger groups, add-on services, premium packages)
• Campaign work
• Pushing seasonal campaigns (Christmas, Q1 kick-off, summer parties)
• Ideas for new outreach angles and messaging
• Measuring and optimizing conversion rates

B2B Sales & Business Development Lead – Outbound Only

• Content creation & publishing
• Writing blog articles (DE) with an SEO focus
• Creating landing page copy (workshops, team events, art topics)
• Translations EN ↔ DE as needed
• Creating visual assets (Canva, Adobe, or similar) – banners, social posts, thumbnails
• Maintaining and updating content on our website
• Keyword research and competitor analysis
• Creating a monthly SEO content plan
• Optimizing existing pages (on-page SEO, internal linking, titles, meta descriptions)
• Tracking and reporting (Google Search Console, Analytics)
• Researching relevant blogs, magazines, event portals, lifestyle and art websites
• Sending personalized PR pitches
• Building and maintaining a blogger & press list
• Placement of articles, backlinks, and guest posts
• Collaboration with local media in Munich
• Developing clear messaging for our workshops, art classes, and team events
• Contributing to seasonal campaigns (Christmas, Valentine’s Day, corporate summer parties, etc.)