Product Marketing Manager
Arpio
full-time
Posted on:
Location Type: Remote
Location: North Carolina • United States
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About the role
- Craft and evolve compelling messaging that resonates with our key personas
- Maintain a consistent narrative across channels
- Partner with internal teams and external resources to ensure the website is clear, value‑driven, and conversion‑optimized
- Continuously test and refine site messaging and structure to improve engagement and pipeline impact
- Create and manage content (blog posts, one‑pagers, landing pages, case studies, webinars, etc.) that supports the buyer journey
- Ensure all content clearly communicates customer outcomes
- Develop collateral, battlecards, and training materials that empower sales and customer success
- Monitor the competitive landscape and synthesize insights to shape positioning, pricing, and product strategy
- Lead the planning and execution of go‑to‑market strategies for new features and product releases
Requirements
- 5+ years of product marketing experience at a B2B SaaS company
- Proven success in early-stage or high-growth environments
- Demonstrated experience with cloud platforms (AWS and/or Azure)
- Infrastructure and/or security background is a plus
- Demonstrated ability to lead product launches, build compelling messaging, and develop enablement content that drives pipeline and adoption
- Skilled at synthesizing technical product capabilities into customer-centric narratives
- Experience conducting customer and market research to drive positioning and content
- Excellent written and verbal communication skills
- Self-starter with a bias toward action and experimentation
Benefits
- Fully employer-paid health benefits package
- 75% employer-paid dental, vision and life insurance
- $150 home office stipend or company-subsidized co-working space membership near you
- Unlimited PTO policy
- Small, collaborative team environment
- Opportunity to learn and work on the cutting edge of cloud technology
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcontent managementcustomer researchmarket researchgo-to-market strategiesmessaging developmentenablement content developmentpipeline impact measurementconversion optimizationcloud platforms
Soft Skills
communicationleadershipcollaborationself-starteraction-orientedexperimentationsynthesiscreativitystrategic thinkingadaptability