Arootah

Events & Marketing Coordinator

Arootah

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $65,000 - $85,000 per year

Job Level

JuniorMid-Level

About the role

  • Develop and execute social media campaigns to build awareness and maximize event attendance across LinkedIn, Instagram, and other platforms
  • Partner with influencers, creators, and strategic accounts to extend event reach and credibility
  • Collaborate with the social media team to create engaging content (posts, stories, reels, videos, graphics) tied to key event dates
  • Track performance and optimize campaigns to convert engagement into registrations and attendance
  • Coordinate logistics for virtual and in-person events including venue selection, scheduling, hotel/travel, vendor management, and run-of-show
  • Prepare event collateral including speaker briefs, signage, decks, branded materials, and printed/produced items
  • Collaborate with sales and marketing teams for targeted outreach to clients, prospects, VIPs, and speakers
  • Capture event content (photos, video, testimonials) for repurposing into post-event campaigns
  • Support post-event lead management and follow-up coordination in HubSpot
  • Draft copy and coordinate outbound campaigns (newsletters, invites, sequences) to drive attendance and nurture leads
  • Manage HubSpot CRM records: ensure accurate tagging, pipeline tracking, and lead handoffs
  • Deliver reports on campaign performance, engagement, and attendance impact
  • Contribute to integrated marketing campaigns that build brand visibility and drive participation
  • Maintain workflows and task boards in ClickUp
  • Partner with the Chief of Staff, CMO, and Global Director of Revenue Strategy & Growth on cross-functional projects
  • Capture meeting notes, manage follow-ups, and track accountability across teams
  • Maintain organization of SharePoint, ClickUp, and dashboards for project visibility
  • Provide ad hoc support for executive initiatives

Requirements

  • 2–4 years of experience in event coordination and marketing, with proven social media campaign management
  • Demonstrated success executing end-to-end event logistics and promotional campaigns
  • Strong organizational and project management skills with the ability to juggle competing priorities
  • Proficiency with HubSpot CRM (or similar) including reporting and lead management
  • Familiarity with tools such as ClickUp, Canva or Adobe, and scheduling platforms
  • NYC area availability for in-person events and vendor coordination
  • Bonus Points If You Have experience in finance, wellness, or startups
  • Experience with printing and shipping logistics for event materials
  • Background in influencer partnerships or creator collaborations
  • A track record of growing engagement and attendance through integrated marketing campaigns