Arootah 

Events

• Develop and execute social media campaigns to build awareness and maximize event attendance across LinkedIn, Instagram, and other platforms
• Partner with influencers, creators, and strategic accounts to extend event reach and credibility
• Collaborate with the social media team to create engaging content (posts, stories, reels, videos, graphics) tied to key event dates
• Track performance and optimize campaigns to convert engagement into registrations and attendance
• Coordinate logistics for virtual and in-person events including venue selection, scheduling, hotel/travel, vendor management, and run-of-show
• Prepare event collateral including speaker briefs, signage, decks, branded materials, and printed/produced items
• Collaborate with sales and marketing teams for targeted outreach to clients, prospects, VIPs, and speakers
• Capture event content (photos, video, testimonials) for repurposing into post-event campaigns
• Support post-event lead management and follow-up coordination in HubSpot
• Draft copy and coordinate outbound campaigns (newsletters, invites, sequences) to drive attendance and nurture leads
• Manage HubSpot CRM records: ensure accurate tagging, pipeline tracking, and lead handoffs
• Deliver reports on campaign performance, engagement, and attendance impact
• Contribute to integrated marketing campaigns that build brand visibility and drive participation
• Maintain workflows and task boards in ClickUp
• Partner with the Chief of Staff, CMO, and Global Director of Revenue Strategy & Growth on cross-functional projects
• Capture meeting notes, manage follow-ups, and track accountability across teams
• Maintain organization of SharePoint, ClickUp, and dashboards for project visibility
• Provide ad hoc support for executive initiatives

Events & Marketing Coordinator