Armada

Product Marketing Manager

Armada

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $116,000 - $183,000 per year

About the role

  • Own positioning and messaging for Atlas
  • Translate Atlas features and vision into clear customer value propositions
  • Define ICPs, buyer personas, use cases, and customer journeys for edge‑driven deployments
  • Partner closely with Product and Engineering on roadmap narrative, packaging, and feature launches
  • Lead platform and feature launches with strong internal readiness and external clarity
  • Analyze the competitive landscape and work across GTM and Product to come up with the unique value proposition for Atlas.
  • Develop use‑case‑driven messaging for industries needing Atlas, including but not limited to emergency management, oil & gas, mining, utilities, telcos, and manufacturing
  • Map Armada Atlas platform capabilities to real‑world operational, security, and deployment challenges
  • Support vertical or segment‑specific GTM motions with Sales and Solutions Engineering
  • Build sales enablement assets that clearly explain what Atlas does, where it fits, and why it wins
  • Create pitch narratives, messaging frameworks, solution briefs, and competitive positioning
  • Partner with Sales, SEs, and Customer Success to support pipeline creation and deal acceleration
  • Ensure consistent, technically accurate messaging across the field
  • Act as the connective tissue between Product, Engineering, Sales, and Marketing
  • Incorporate customer and field feedback into positioning and roadmap narratives
  • Support analyst briefings and market education around edge computing and distributed infrastructure
  • Engage directly with customers to understand edge deployment challenges and buying drivers
  • Track competitive platforms in edge computing and infrastructure
  • Help shape how the market understands Armada’s edge strategy and differentiation

Requirements

  • 5–8+ years of experience in product marketing or related roles
  • Experience marketing technical platforms, ideally with background in communications, networking, drones, and/or edge computing
  • Proven ability to translate complex products into customer‑centric messaging
  • Strong cross‑functional collaboration with Product and Engineering
  • Comfort operating in fast‑moving, ambiguous environments
Benefits
  • Medical, dental, and vision (subsidized cost)
  • Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
  • Retirement plan options, including 401(k) and Roth 401(k)
  • Unlimited paid time off (PTO)
  • 15 paid company holidays per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcustomer value propositionscompetitive analysismessaging frameworkssales enablementedge computingdistributed infrastructuretechnical platformsbuyer personasuse cases
Soft Skills
cross-functional collaborationcommunicationleadershipanalytical thinkingcustomer engagementadaptabilityproblem-solvingcreativityteamworkstrategic thinking