Account Based Marketing Manager
Arkose Labs
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $115,000 - $150,000 per year
About the role
- Design and implement comprehensive ABM strategy aligned with company revenue goals and ICP criteria
- Define target account selection criteria and segmentation framework based on funnel analytics, historical conversion data, and pipeline contribution
- Develop account tiering structure (1:1, 1:few, 1:many) and appropriate engagement strategies for each tier
- Establish baseline funnel metrics and define success criteria for each account tier (pipeline created, velocity, win rate, ARR)
- Design and execute hypothesis-driven, personalized, multi-channel campaigns for target accounts
- For each campaign, articulate clear hypothesis, expected outcomes, and success metrics before launch—no random acts of marketing
- In coordination with digital marketing, field marketing, and brand marketing functions, build campaigns across email, direct mail, paid advertising, events, and content syndication
- Demonstrate hands-on technical proficiency with all campaign tools and channels—able to build, optimize, and troubleshoot campaigns independently
- Develop account-specific value propositions and messaging frameworks
- Coordinate intent data monitoring and trigger-based outreach programs
- Design and manage account-based advertising campaigns across LinkedIn, display networks, and other platforms
- Run continuous experiments to test messaging, channels, timing, and offers; systematically document learnings and apply insights to future campaigns
- Partner closely with sales leadership and account executives to prioritize target accounts based on pipeline potential and ARR opportunity, not lead volume
- Own joint pipeline targets with sales; success measured by SQLs, pipeline created, deal velocity, and closed/won ARR—not MQLs
- Establish clear processes for account handoffs, lead routing, and opportunity tracking
- Facilitate regular account planning sessions between marketing and sales teams
- Create shared account intelligence repositories and communication protocols
- Develop sales enablement materials specific to ABM initiatives
- Eliminate marketing/sales finger-pointing through shared accountability on revenue metrics and transparent, real-time pipeline reporting
- Live and breathe funnel metrics—implement comprehensive ABM dashboards tracking account engagement scores, pipeline velocity, conversion rates at each funnel stage, win rates, deal size, and ARR contribution
- Track campaign performance at the account level and optimize based on insights using a test-and-learn approach
- Demonstrate deep fluency in interpreting funnel data to diagnose bottlenecks, predict outcomes, and course-correct in real-time
- Conduct regular program reviews and present results to leadership with clear ROI analysis and pipeline attribution
- Monitor account progression through buying stages and identify acceleration opportunities
- Calculate and report on ABM ROI and contribution to revenue targets
- Maintain post-campaign analysis discipline; document what worked, what didn't, and why for continuous improvement
- Demonstrate hands-on proficiency with ABM platforms, marketing automation, CRM, and advertising tools—not just strategic oversight
- Build, configure, and optimize campaigns across channels independently; troubleshoot technical issues as they arise
- Stay current on platform updates, new features, and channel best practices
- Understand technical integrations between systems and leverage them for more sophisticated targeting and measurement.
Requirements
- 6+ years of experience in B2B demand generation with at least 3 years focused on account-based marketing
- Demonstrated track record of living and breathing funnel metrics—you can articulate conversion rates, velocity, and pipeline contribution for every program you've run
- Proven experimental mindset with specific examples of unique, hypothesis-driven campaigns that drove measurable results
- Demonstrated success driving pipeline and ARR through ABM programs
- Strong sales partnership orientation—you think like a revenue leader, not a lead generator; you own pipeline targets alongside sales
- Strong understanding of B2B buying cycles and complex sale processes
- Hands-on technical proficiency with ABM platforms (6sense, Demandbase, Terminus). Demonstrated ability to independently build, execute, and optimize campaigns across multiple channels using marketing automation, CRM, and advertising platforms
- Proficiency with CRM systems (Salesforce) and marketing automation platforms
- Deep analytical skills with ability to diagnose funnel performance issues, identify opportunities, and translate data into action
- Strong communication and presentation skills for executive-level audiences
- Proven ability to build relationships and influence cross-functional stakeholders
- Track record of running disciplined experiments and applying learnings to improve performance over time.
Benefits
- Competitive salary + Equity
- 401k plan
- Robust benefits package - 85% medical, dental, vision coverage for employees and 75% for dependents
- Flexible PTO
- Life insurance coverage
- Short and Long Term Disability Insurance paid by the company
- Generous nationwide parental leave policy
- Amazing discounts program
- Wellbeing package including mental health and gym discounts
- Flexible working hours to support personal well-being and mental health
- Employee Assistance Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationfunnel metricsconversion ratespipeline contributioncampaign optimizationhypothesis-driven campaignssales enablementdata analysisaccount tiering
Soft Skills
communication skillspresentation skillsrelationship buildinginfluencecollaborationanalytical thinkingproblem-solvingstrategic thinkingaccountabilityadaptability