Arkestro

Director, Digital Marketing

Arkestro

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $150,000 per year

Job Level

Lead

About the role

  • Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
  • Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
  • Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
  • Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
  • Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
  • Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
  • Manage a team of digital marketing consultants to execute and deliver against our business priorities
  • Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
  • Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Requirements

  • 5+ years experience working in digital marketing, ideally for a SaaS company
  • Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)
  • Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc
  • Proven track record of delivering projects on time for executive-level teams
  • Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
  • Ability to prioritize, multi-task and manage time efficiently
  • Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.
Benefits
  • Competitive salary and startup equity
  • Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
  • 401K discretionary matching
  • Unlimited PTO
  • A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
  • Annual budget of $1,000 for learning and professional development
  • Diverse, inclusive, highly collaborative, and vibrant culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOcampaign optimizationlead funnelsnurturing workflowspaid advertisingdata analysisproject managementcontent optimizationwebsite traffic analysis
Soft Skills
team managementcommunicationattention to detailtime managementmulti-taskingadaptabilityproblem-solvingcreativitycollaborationprioritization