Arkansas Talent Group

Director of Marketing

Arkansas Talent Group

full-time

Posted on:

Location Type: Hybrid

Location: North Little Rock • United States

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Salary

💰 $120,000 - $133,000 per year

Job Level

Lead

About the role

  • Develop and execute comprehensive internal and external communication strategies.
  • Oversee public relations efforts, including messaging, media coordination, and reputation management.
  • Ensure consistent brand voice, tone, and positioning across all communication channels.
  • Manage relationships with multiple external agencies and vendor partners, ensuring performance, alignment, and cost-effectiveness.
  • Serve as the primary point of contact with partners, coordinating messaging and initiatives related to website content management.
  • Align vendor and partner deliverables with organizational objectives and timelines.
  • Develop and execute social and content strategies that support stakeholder-specific marketing objectives, ensuring timely delivery.
  • Create, manage, and deploy content and campaigns across digital and social platforms, maintaining brand consistency.
  • Monitor performance metrics and adjust strategies based on insights and trends.
  • Direct the development of customized marketing and communications materials tailored to clients, brokers, members, providers, and internal stakeholders.
  • Ensure all collateral is compliant, on-brand, and aligned with audience needs.
  • Collaborate with internal teams to identify communication needs and deliver effective materials.
  • Partner with executive leadership and cross-functional teams to support organizational priorities.
  • Provide strategic guidance on communications best practices.
  • Manage budgets, timelines, and priorities across multiple initiatives.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred
  • 5+ years of experience in communications, marketing, or public relations, with proven experience executing integrated campaigns across digital, social, web, and traditional channels
  • Proven experience creating and managing engaging social media and web content
  • Proven experience managing multiple external vendors and strategic partnerships in achieving goals within budget
  • Proven ability to build and maintain strong relationships with external partners, vendors, and agencies
  • Strong strategic thinking, decision-making and prioritization skills
  • Demonstrated experience developing and executing marketing strategies by stakeholder group
  • Excellent written, verbal, and interpersonal communication skills
  • Proven ability to operate effectively at multiple organizational levels, including presenting to executive leadership and Boards of Directors while rapidly executing high-priority, time-sensitive initiatives
Benefits
  • Competitive compensation, plus bonus
  • Excellent healthcare coverage
  • Growth opportunities
  • Hybrid work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content managementdigital marketingsocial media managementpublic relationscampaign executionmarketing strategy developmentperformance metrics analysisbudget managementvendor managementstakeholder engagement
Soft Skills
strategic thinkingdecision-makingprioritizationinterpersonal communicationwritten communicationverbal communicationrelationship buildingcollaborationleadershipadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications